Australian shop owner Roz Borg claims the title of botanical nail artist -- which she's earned for herself by designing some incredibly innovative beauty accessories that have garnered her substantial attention on Instagram and media outlets like Mashable and the Huggington Post.
Standing out from others, Roz Borg creates her botanical nail art by carefully taking apart real plants so that she gets small portions of the blossoms that can fit into a sort of bouquet on her nail beds.
Once taking a selection of different colors, shapes and sizes, she carefully glues them in place. Roz Borg explained the start of her endeavor by saying, "I had been making real succulent jewelry and wanted to use the same application on something I had never seen baby succulents used on before."
Why This Trend Is Growing
- Botanical Nail Art
- There is a trend toward using real plants and succulents as a medium for nail art.
- Sustainability in Beauty
- The use of real plants in nail art opens up a trend for more environmentally friendly and sustainable beauty practices.
- Personalized Beauty
- Creating unique botanical nail art designs allows for a trend toward personalized beauty products.
Industries Being Reshaped
- Beauty
- The beauty industry has the opportunity to incorporate more sustainable and personalized trends like botanical nail art into its products and services.
- Floral Arrangement
- Floral arrangement industry workers could bring their professional skills to new applications by collaborating with individual nail artists like Roz Borg for botanical nail art.
- Crafts and DIY
- The DIY industry can create and market kits for botanical nail art, allowing for people to personalize their beauty experience.
