Delicate Libation

Low-alcohol beverages integrate more subtle flavor akin to flavored waters

Implications - Mixers and other low-alcohol beverages tend to be negatively perceived as overly sugary to mask the alcoholic taste. However, the low-alcohol beverage consumer is no longer a person who simply dislikes the taste of alcohol, but is someone who prioritizes health. Typically, this type of healthy consumer is more familiar with the subtle flavors of non-alcoholic diet beverages. Mimicking these flavors appeases this behavioral tribe through familiarity.
SCORE 4.9
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80,941 Total Clicks
Apr 15 - Dec 16
This Year and Mild
LifestyleDrinking
Featured Examples
Alcoholic Seltzer Drinks - White Claw Hard Seltzer Puts a Boozy Twist on Sparkling Water
SCORE 6.6
This Year and Warm 616 Clicks Pub: Jul 29, 16
Alcoholic Seltzer Drinks
White Claw Hard Seltzer Puts a Boozy Twist on Sparkling Water
White Claw Hard Seltzer is a boozy new beverage that caters to the growing number of consumers demanding alcoholic drinks that are made from more natural ingredients. Free from the high-sugar... [More]
Wine-Inspired Cocktail Mixers - Stolen Fruit's Mixers are Made with Grape Juice and Skins
SCORE 6.1
This Year and Warm 899 Clicks Pub: Aug 26, 16
Wine-Inspired Cocktail Mixers
Stolen Fruit's Mixers are Made with Grape Juice and Skins
For the creation of its cocktail and mocktail mixers, Stolen Fruit uses ingredients that are discarded during the traditional winemaking process. Dropped grapes are used by the company to make... [More]
Carbonated Fruit Wines - This Australian Wine Brand Launched a Line of Fruity Summer Flavors
SCORE 2.1
Untested 257 Clicks Pub: Jul 17, 15
Carbonated Fruit Wines
This Australian Wine Brand Launched a Line of Fruity Summer Flavors
Wine producer Australian Vintage has just created a line of sparkling fruit wines to appeal to younger audiences. These summery wines are designed to introduce the youth to wine and bubbly beverages... [More]
Flavored Alcoholic Seltzers - Smirnoff is Now Sellng 'Spiked Sparkling Seltzers' in Slim Cans
SCORE 4.4
This Year and Average 316 Clicks Pub: Nov 16, 16
Flavored Alcoholic Seltzers
Smirnoff is Now Sellng 'Spiked Sparkling Seltzers' in Slim Cans
As an increasing number of consumers are becoming interested in flavored sparkling water, Smirnoff is appealing to them with its all-new ‘Spiked Sparkling Seltzers’ collection. This... [More]
Spiked Fruity Sodas - Daily's Newest Beverage Line Combines Fruit Flavors, Alcohol and Soda
SCORE 1.6
Untested 827 Clicks Pub: Apr 10, 15
Spiked Fruity Sodas
Daily's Newest Beverage Line Combines Fruit Flavors, Alcohol and Soda
Alcohol and Soda have proven to be a winning combination for years, but with a new line of Spiked Sodas, Daily’s is giving consumers more soda and less alcohol. The carbonated drinks are... [More]
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