The 'Brand Slogans and the Stories Behind Them' is an entertaining infographic read for consumers looking to find out how iconic companies garnered world-famous catch-phrases and branding. The chart explores the history behind several top brands to uncover from an entrepreneurial and marketing stand point what makes brands successful.
Having a recognizable brand image is one facet to uncovering success by staying relevant and ingrained into the consumer's mind. This infographic explores some of the most well-known and remembered slogans of brands such as Apple, Nike, BMW, Maybelline and the like to share the different techniques and tricks companies used to put together their persona. For example according to the chart, L'Oreal's use of "because" in its "Because you're worth it" slogan "pre-empts a question, and provides an answer to justify the purchase."
Key Themes Behind This Trend
- Brand Storytelling
- Opportunity for brands to leverage their unique conception stories to create emotional connections with consumers.
- Marketing Psychology
- Opportunity for brands to use psychological techniques, such as pre-empting questions and providing justifications, to influence consumer purchasing decisions.
- Brand Recognition
- Opportunity for brands to establish and maintain a strong brand image to stay relevant and prominent in the consumer's mind.
Where This Applies
- Advertising and Marketing
- Opportunity for agencies and brands to create compelling narratives and messaging strategies that resonate with consumers.
- Consumer Goods
- Opportunity for consumer goods companies to leverage the power of branding and slogans to differentiate their products in a crowded market.
- Fashion and Cosmetics
- Opportunity for fashion and cosmetics brands to craft aspirational brand stories and slogans that resonate with their target audience.
