The 'Brand Slogans and the Stories Behind Them' is an entertaining infographic read for consumers looking to find out how iconic companies garnered world-famous catch-phrases and branding. The chart explores the history behind several top brands to uncover from an entrepreneurial and marketing stand point what makes brands successful.
Having a recognizable brand image is one facet to uncovering success by staying relevant and ingrained into the consumer's mind. This infographic explores some of the most well-known and remembered slogans of brands such as Apple, Nike, BMW, Maybelline and the like to share the different techniques and tricks companies used to put together their persona. For example according to the chart, L'Oreal's use of "because" in its "Because you're worth it" slogan "pre-empts a question, and provides an answer to justify the purchase."