Category
Lifestyle
Assisted Choices
Trend cluster
Category
Purified
Hydration
Water quality monitoring focuses in on the act and source of drinking.
4.0
Trend score
Trend
What is the Purified Hydration trend?
Purified Hydration: Water monitoring can often skew toward general utility use, however more emphasis has been placed on the quality of drinking water as of late. This is employed through a very direct approach, sometimes focusing in on the source of at-home drinking water, such as the tap. This shows a shift from water monitoring as a societal concern, to an individual concern.
Trend themes
Themes within the Purified Hydration trend
Three behaviours holding the trend together01
Individualized Water Monitoring
Consumers are increasingly concerned with the quality of their drinking water and are looking for individualized monitoring solutions.
02
Smart Water Filtration Appliances
Smart filtration appliances, such as water bottles and dispensers, are becoming more popular as consumers seek out efficient and convenient ways to purify their water.
03
Hydration Reminder Tech
Products infused with technology, like the Pyrus Water Bottle, are helping consumers stay hydrated by providing reminders and notifications to drink enough water throughout the day.
Industry implications
What the Purified Hydration trend means for industry
Where the trend changes the playbookFor
Home Appliance
Home appliance companies can capitalize on the growing demand for smart filtration systems to provide consumers with effective and efficient purification solutions.
For
Health and Wellness
The health and wellness industry can promote individualized water monitoring and hydration reminder technology as key components of a healthy lifestyle.
For
Environmental Conservation
Environmental conservation organizations can promote the use of smart water filtration appliances and hydration reminder technology as environmentally-friendly alternatives to bottled water consumption.
Workshop question
How can your products or services help mitigate consumer concerns about the quality of the end product?
Trend signals
Trend signals for Purified Hydration
Trend score 4.0 out of 10, from popularity 63%, activity 50%, freshness 8%.
Popularity63%
Activity50%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Purified Hydration trend
6 featured examples from Mar 1, 2016 to Oct 24, 2017CategoryLifestyle
Water-Testing Filtration Bottles
The 'Ecomo' Smart Water Bottles Test and Filter H2O Efficiently
The environmental technology industry can develop advanced water testing sensors and filtration techniques to capitalize on the smart water testing trend.
CategoryArt & Design
Smart Water Filters
The New Brita Pitcher Anticipates When a New Filter is Needed
Disruptive innovation opportunities for manufacturers of IoT-enabled water filters and other home appliances.
CategoryLifestyle
Smart Filtration Appliances
The Aquaautomat Provides a Digital Way to Track Water Cleanliness
The largest potential for disruption is within the water filtration industry, as the Aquaautomat offers a more advanced and sophisticated approach to water purification.
CategoryTech
Temperature-Regulating Water Dispensers
The Nano Smart Water Dispenser Optimizes H2O Temperature
The Nano Smart Water Dispenser presents opportunities for innovation within the water filtration industry.
CategoryLifestyle
Hydration Reminder Water Bottles
The Pyrus Smart Water Bottle Encourages Drinking Eight Glasses
Opportunities for smart water bottle companies to cater to health-conscious individuals.
CategoryLifestyle
Sanitizing Kitchen Faucets
The 'Tern Water' Smart Water Faucet Analyzes and Cleans Water
Disruptive innovation opportunity: Integrate smart water faucets into the wider ecosystem of smart home appliances, creating a seamless and efficient user experience for managing…
