Photographer Lee Clower is behind the lens of this family-based photo shoot that promotes Timberland's Blue Boot line. The images are comprised of a mom, dad and their son who all wear a pair of 'Family for Bee' boots by Timberland 6 Blue Boot.
The 'Family for Bee' line is partially owned by Mark McNairy who appears alongside his family in this advertorial. The idea behind this series was to combine the two aspects of the brand, which are youth and family.
The images display a family wearing matching boots that project a gender-neutral approach to footwear. Beyond that, the images also convey that the line is appropriate for all ages. By bringing youthfulness and practicality together, these boots are able to appeal to many different consumers and age groups.