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Serum Saturation

Consumers access the benefits of high-end anti-aging serums in new forms

Implications - As discerning beauty fans look to combine steps in their skincare regimens in order to save time and money, many are looking to luxurious serum-infused products that offer multiple benefits and serve as a proactive investment in terms of anti-aging. This shift speaks to the modern cosmetics consumer's heightened understanding of healthy skincare maintenance, while it also highlights the interest in incorporating new products in ways that best complement their outstanding routine and personal needs.
Workshop Question - How can you encourage engagement through dynamic product positioning?
Trend Themes
1. Multi-functional Serums - Consumers are looking for luxurious serum-infused products that offer multiple benefits and serve as a proactive investment in terms of anti-aging.
2. Serum-infused Skincare Products - The use of serum-infused ingredients is becoming more popular in the skincare industry.
3. Alternative Serum Forms - Innovative cosmetic brands are introducing solid and pressed serums as alternatives to traditional serum forms.
Industry Implications
1. Cosmetics - Many companies in the cosmetics industry can take advantage of the serum trend, aimed at targeting the anti-aging market.
2. Health and Wellness - The health and wellness industry can incorporate serum-infused products that offer multiple health benefits into its products.
3. Personal Care - Personal care companies can incorporate alternative serum forms in packaging and product design for easy application and mess-free use.
2.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 46 Examples:
180,997 Total Clicks
Date Range:
Oct 16 — Oct 17
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Vegan Skin-Firming Gels
Vegan Skin-Firming Gels
Ren Skincare Offers Skin-Plumping Ingredients and Comes in a Gel Form
Gel moisturizers are becoming increasingly common and the brand REN Clean Skincare is offering its own version of this lightweight product. While cream-based moisturizers have been the norm in... MORE
Solid Serum Bars
Solid Serum Bars
LUSH's Vegan 'Full of Grace' Bar is Packed with Skin-Healing Ingredients
There is no shortage of serums in the cosmetics market, but LUSH’s serum bar beats out most others in its originality of design and function. Called Full of Grace, the product comes in solid... MORE
Revitalizing Beauty Serums
Revitalizing Beauty Serums
Clarins' Boosters Can Be Added to Moisturizers, Masks and Makeup
While there are plenty of products on the market suited to dealing with skin that’s tired, sunburned or agitated by pollutants, Clarins’ Boosters offer a unique new way to revitalize one&#... MORE
Solid Serum Skincare
Solid Serum Skincare
Tula's Kefir Moisture Repair Pressed Serum Softens into Skin
Although many consumers have come to know and love serums that come in the form of rich, nourishing liquids, some innovative cosmetic brands are introducing solid and pressed serums as alternatives.... MORE
Serum-Infused Face Masks
Serum-Infused Face Masks
These Face Masks Were Designed to Offer an Array of Skin Benefits
Using face masks is an excellent way to directly target various skin issues and the ones provided by the brand ‘Freeman Beauty’ are serum-infused and packed with other beneficial... MORE
Skincare Serum Sprays
Skincare Serum Sprays
Neogen's H2 Dermadeca Serum Spray Can Be Lightly Spritzed onto the Face
Like a gentle face mist, Neogen’s H2 Dermadeca Serum Spray can lightly be spritzed over the face to provide a quick, easy and mess-free way to hydrate and repair the skin.  The spray... MORE

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Plant-Based Diverse Skincare
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Male-Specific Revitalizing Serums
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$100 Organic Cosmetics
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The 'Nuvi' Sleep Mask is Designed to Help Improve Sleep Quality
Fresh Aloe-Scented Deoederants
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Sam's Natural Deodorant Now Features the Added Boost of Aloe Vera
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'So Far So Good' Was Captured by Dylan Myers for 'F*cking Young!'
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Gemstone-Infused Skincare
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Herbivore Botanicals' Lapis Facial Oil Contains Extract of Lapis Lazuli
Waterproof Eyeshadow Cosmetics
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Clarins' Summery Metallic Cream Color Makeup is Pool-Friendly
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This Clarins Skincare Campaign Champions Wrinkles Earned in Life
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