Category
Fashion
Scaled Restraint
Trend cluster
Category
Serum
Saturation
Consumers access the benefits of high-end anti-aging serums in new forms.
2.9
Trend score
Trend
What is the Serum Saturation trend?
Serum Saturation: As discerning beauty fans look to combine steps in their skincare regimens in order to save time and money, many are looking to luxurious serum-infused products that offer multiple benefits and serve as a proactive investment in terms of anti-aging. This shift speaks to the modern cosmetics consumer's heightened understanding of healthy skincare maintenance, while it also highlights the interest in incorporating new products in ways that best complement their outstanding routine and personal needs.
Trend themes
Themes within the Serum Saturation trend
Three behaviours holding the trend together01
Multi-functional Serums
Consumers are looking for luxurious serum-infused products that offer multiple benefits and serve as a proactive investment in terms of anti-aging.
02
Serum-infused Skincare Products
The use of serum-infused ingredients is becoming more popular in the skincare industry.
03
Alternative Serum Forms
Innovative cosmetic brands are introducing solid and pressed serums as alternatives to traditional serum forms.
Industry implications
What the Serum Saturation trend means for industry
Where the trend changes the playbookFor
Cosmetics
Many companies in the cosmetics industry can take advantage of the serum trend, aimed at targeting the anti-aging market.
For
Health and Wellness
The health and wellness industry can incorporate serum-infused products that offer multiple health benefits into its products.
For
Personal Care
Personal care companies can incorporate alternative serum forms in packaging and product design for easy application and mess-free use.
Workshop question
How can you encourage engagement through dynamic product positioning?
Trend signals
Trend signals for Serum Saturation
Trend score 2.9 out of 10, from popularity 44%, activity 35%, freshness 8%.
Popularity44%
Activity35%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Serum Saturation trend
6 featured examples from Oct 6, 2016 to Oct 7, 2017CategoryFashion
Vegan Skin-Firming Gels
Ren Skincare Offers Skin-Plumping Ingredients and Comes in a Gel Form
Innovating and offering new products to meet the demand for lightweight and effective formulations.
CategoryFashion
Solid Serum Bars
LUSH's Vegan 'Full of Grace' Bar is Packed with Skin-Healing Ingredients
There's an opportunity for the cosmetics industry to create more products that are both vegan and eco-friendly, such as solid serum bars and other skincare items.
CategoryFashion
Revitalizing Beauty Serums
Clarins' Boosters Can Be Added to Moisturizers, Masks and Makeup
Skincare companies can capitalize on this trend by developing more customizable and targeted beauty serums.
CategoryFashion
Solid Serum Skincare
Tula's Kefir Moisture Repair Pressed Serum Softens into Skin
Innovative cosmetic brands are creating solid and pressed serums as alternatives to traditional liquid serums, providing an opportunity for disruption in the cosmetics industry.
CategoryFashion
Serum-Infused Face Masks
These Face Masks Were Designed to Offer an Array of Skin Benefits
There is an opportunity for beauty and skincare brands to create new product lines or expand their existing offerings to include serum-infused face masks.
CategoryFashion
Skincare Serum Sprays
Neogen's H2 Dermadeca Serum Spray Can Be Lightly Spritzed onto the Face
The skincare industry can capitalize on the trend of serum sprays by developing innovative formulations and packaging designs.
