Category
Tech
Delegated Interfaces
Trend cluster
Category
Seamless
Purification
Air quality is monitored and improved with multipurpose home items.
5.7
Trend score
Trend
What is the Seamless Purification trend?
Seamless Purification: The Uberization of Things has given consumers full capability to curate their surroundings, creating a higher demand for items such as air purifiers. This expands the needs in this category. More recently, a demand for multifunctional air monitoring that seamlessly integrates into the home can be seen, accommodating a more mainstream audience.
Trend themes
Themes within the Seamless Purification trend
Three behaviours holding the trend together01
Multipurpose air purifiers
Consumers are demanding air purifiers that seamlessly integrate into their homes to monitor and improve air quality.
02
Discreet wearable air purification
Advanced air purifiers are being designed to be wearable and almost undetectable for individuals to inhale clean air wherever they go.
03
Simplistic air purifying products
Products such as air-purifying planters, powered by greenery and bamboo charcoal, are becoming increasingly popular due to their effectiveness and simplicity.
Industry implications
What the Seamless Purification trend means for industry
Where the trend changes the playbookFor
Smart Home Technology
Smart home technology companies can create multipurpose air purifiers that are easy to integrate into the home environment.
For
Wearable Technology
Wearable technology companies can capitalize on this trend by developing advanced purifiers that can detect air pollution and warn wearers of their exposure.
For
Eco-Electronics
Eco-electronics companies can create simple air purifying products like planters that minimize the use of power and are effective in cleansing the air.
Workshop question
How can your brand employ multifunctionality in its products/services to engage its consumers?
Trend signals
Trend signals for Seamless Purification
Trend score 5.7 out of 10, from popularity 88%, activity 76%, freshness 8%.
Popularity88%
Activity76%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Seamless Purification trend
4 featured examples from Jan 9 to Dec 4, 2016CategoryEco
Air-Purifying Planters
The 'Eco-Pochi' Planter Cleanses the Air with Greenery and Bamboo Charcoal
The Eco-Pochi planters present opportunities for the home decor industry to create stylish, air-purifying products.
CategoryLifestyle
Wearable Air Purifiers
The Breathe Device is a Small-Scale Filter System Designed for Personal Use
The development of wearable air purifiers provides innovative solutions for individuals concerned about their personal health and well-being.
CategoryLifestyle
Air-Analyzing Outlet Devices
The Awair Glow Air Quality Monitor Works with AC and Humidifier Units
Disruptive innovation opportunity: Partner with air quality monitor manufacturers to develop seamless integrations with smart home platforms and expand product offerings.
CategoryTech
WiFi-Connected Flower Pots
The 'Dream Flower' Vase Made Its Debut at CES 2016
The development of WiFi-connected flower pots illustrates the potential for smart home technology to extend beyond traditional devices and integrate with a wider range of househol…
