Category
Lifestyle
Assisted Choices
Trend cluster
Category
Accessible
Communal
Public spaces prioritize inclusive well-being through increased accessibility.
2.4
Trend score
Trend
What is the Accessible Communal trend?
Accessible Communal: As inclusivity and social justice continue to dominate social consciousness, public accessibility increasingly involves more leisurely and interactive activities as communities take pride in taking care of and nurturing the differently abled. Making recreational pastimes more readily available takes priority, particularly as the mental health movement generates awareness to the direct link between happiness and personal well-being.
Trend themes
Themes within the Accessible Communal trend
Three behaviours holding the trend together01
Accessibility-driven inclusivity
As inclusivity and social justice continue to dominate social consciousness, inclusivity and accessibility become the driving factors in making communal spaces and activities more accessible to users with disabilities.
02
Therapeutic urban gardens
The emergence of more accessible and therapeutic gardens in urban spaces for people who are differently abled, particularly those going through rehabilitation, are creating opportunities for improved physical and mental wellbeing.
03
Inclusive art exhibitions
Inclusive art exhibitions and galleries that showcase work only by artists with disabilities are addressing the lack of diversity in the art industry and providing opportunities for disabled artists to showcase their talents.
Industry implications
What the Accessible Communal trend means for industry
Where the trend changes the playbookFor
Healthcare
The healthcare industry can leverage the trend towards therapeutic urban gardens to offer accessible spaces, tools, and resources for patients going through rehabilitation.
For
Tourism and Hospitality
With the growing trend of accessibility-driven inclusivity, the tourism and hospitality industry can create more inclusive spaces that cater towards people with disabilities and promote diversity and inclusion.
For
Art and Culture
The art and culture industry can leverage inclusive art exhibitions to showcase more diverse talents and contribute to promoting accessibility and inclusivity in the arts community.
Workshop question
How can your brand be more inclusive in terms of social settings? Consider new initiatives or new products.
Trend signals
Trend signals for Accessible Communal
Trend score 2.4 out of 10, from popularity 29%, activity 37%, freshness 8%.
Popularity29%
Activity37%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z (not a primary audience)
- Millennial
- Gen X
- Boomer
Market
North America
Europe
South America
Evidence
Examples of the Accessible Communal trend
4 featured examples from Jun 22 to Dec 22, 2016CategorySocial Good
Accessible Art Galleries
Tangled Art Gallery Highlights the Works of Disabled Artists
Building a niche industry that focuses on showcasing and selling art created by people with disabilities, creating new opportunities for disabled artists to thrive.
CategorySocial Good
Accessible Urban Gardens
The New Common Roots Urban Farm Garden is Wheelchair-Accessible
Integrating therapeutic gardening programs into rehabilitation centers and hospitals.
CategoryArt & Design
Braille Art Exhibitions
'Hope in Darkness' Introduces Peru's First Inclusive Art Show
Braille art exhibitions could become a disruptive innovation opportunity for the art and culture industry to cater to more diverse audiences and promote inclusion.
CategoryLifestyle
Park Accessibility Enhancements
Woodland Park and Eversman Field Have Accessible Parking and More
Urban planning professionals can leverage these trends to design inclusive communities that cater to all individuals.
