Category
Lifestyle
Assisted Choices
Trend cluster
Category
Instant
Improvement
DIY home repairs become easier with kits and tutorials to boost knowledge.
3.2
Trend score
Trend
What is the Instant Improvement trend?
Instant Improvement: The easier it becomes to live a hyper-convenient, tech-driven life, the more valuable trade-able skills become. This is due to their rarity; however, these abilities are becoming more available through kits, tools and tutorials that teach consumers how to repair everyday items. Though it seems the ultimate goal of today's society is ease of living, many consumers are still aiming to develop DIY skills to increase a personal sense of accountability.
Trend themes
Themes within the Instant Improvement trend
Three behaviours holding the trend together01
Rarity of Trade-able Skills
The increase in the availability of kits and tutorials to teach people DIY skills is due to the rarity of these trade-able skills.
02
User-Friendly Repair Kits
The demand for DIY repair solutions has given rise to user-friendly kits that make it easy for consumers to repair anything from personal devices to furniture and enamel bathroom fixtures.
03
Customizable DIY Kits
The rising popularity of DIY projects has led to the development of custom kits that allow consumers to create unique pieces for their homes.
Industry implications
What the Instant Improvement trend means for industry
Where the trend changes the playbookFor
Home Improvement Industry
The growing DIY trend presents a disruptive innovation opportunity for a booming home improvement industry that could bridge the gap between professional and DIY-related services.
For
Electronic Repair Industry
DIY electronic repair kits present a disruptive innovation opportunity for the electronic repair industry by democratizing the process of repairing personal devices for the average consumer.
For
Craft and Hobby Industry
The emerging adult DIY trend presents a disruptive innovation opportunity for the craft and hobby industry, which could provide consumers with a renewed sense of accomplishment upon completion of DIY projects.
Workshop question
If your brand offered a kit, what would be in it? What role would it play in consumers' lives?
Trend signals
Trend signals for Instant Improvement
Trend score 3.2 out of 10, from popularity 46%, activity 43%, freshness 8%.
Popularity46%
Activity43%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Instant Improvement trend
6 featured examples from Mar 16, 2015 to Aug 9, 2017CategoryArt & Design
Adult DIY Kits
This Craft Kit Company Helps Grown-Ups Feel More Confident in Their Fixing Ability
Offers a wide range of products and services tailored to adults seeking creative outlets and DIY projects.
CategoryLifestyle
Problem-Solving Kits
The 'Possibilities Kit' Contains Handy Tools to Fix Unexpected Situations
The home improvement industry can tap into the trend of problem-solving kits like the 'Possibilities Kit' to create innovative and compact tool sets for DIY enthusiasts and homeow…
CategoryTech
Household Advisor Apps
The Fountain App's Experts Assist Homeowners with DIY Projects
The home improvement industry is adopting new technologies to reach customers and provide better service.
CategoryArt & Design
DIY Staircase Kits
DOLLE Montreal's Customizable Kit Helps Homeowners Build a Staircase
The home improvement industry can benefit from offering customizable and easy-to-assemble staircase kits that cater to homeowners looking for unique design options.
CategoryArt & Design
Electronic Repair Kits
This User-Friendly Tool Kit Can Be Used to Repair Electronic Devices
This industry can capitalize on the trend by developing and marketing user-friendly toolkits specifically designed for repairing common consumer electronic devices.
CategoryArt & Design
Inexpensive Bathroom Repair Kits
The Cramer Bathroom Repair Kit Can Be Used to Fix Enamel Surfaces
The home improvement industry can capitalize on the trend of DIY home repair by introducing budget-friendly solutions.
