The Sasu Kauppi Spring/Summer 2014 Collection is Childlike
Jana Pijak — September 11, 2013 — Pop Culture
References: notjustalabel & notjustalabel
Entitled "Back to the Foodture", the snack Sasu Kauppi Spring/Summer 2014 collection makes one nostalgic for the days of their childhood. Based in Helsinki, Finland, the Central Saint Martins graduate creates striking streetwear garments with a unique and crafty twist.
With a focus on finger-paint inspired prints, hand-made headwear and paper pizza jewellery accessories, the "Back to the Foodture" Sasu Kauppi Spring/Summer 2014 collection features unisex garments that are designed with the edgy urbanite in mind.
This unconventional collection is presented in a bold new catalog by photographer Osma Harvilahti who captures model duo Ama and Anton in studio. The models pull off hand-made jewellery and headwear accessories that are paired with hand-painted casuals and face-concealing athleticwear pieces.
With a focus on finger-paint inspired prints, hand-made headwear and paper pizza jewellery accessories, the "Back to the Foodture" Sasu Kauppi Spring/Summer 2014 collection features unisex garments that are designed with the edgy urbanite in mind.
This unconventional collection is presented in a bold new catalog by photographer Osma Harvilahti who captures model duo Ama and Anton in studio. The models pull off hand-made jewellery and headwear accessories that are paired with hand-painted casuals and face-concealing athleticwear pieces.
Trend Themes
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Childlike Fashion — Opportunity for disruptive innovation in the fashion industry through the integration of childlike elements in clothing designs.
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Hand-crafted Accessories — Opportunity for disruptive innovation in the accessory industry by creating handmade, unique and unconventional fashion accessories.
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Unisex Clothing — Opportunity for disruptive innovation in the fashion industry through the promotion of gender-neutral fashion.
Industry Implications
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Fashion — Brands can incorporate child-like elements in their designs to create unconventional fashion products and accessories.
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Photography — Opportunity for disruptive innovation in photography by creating bold and unorthodox fashion catalogues.
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Jewellery — Handcrafted jewellery with unconventional designs can find an increasing demand in the fashion industry.
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