Entitled "Back to the Foodture", the snack Sasu Kauppi Spring/Summer 2014 collection makes one nostalgic for the days of their childhood. Based in Helsinki, Finland, the Central Saint Martins graduate creates striking streetwear garments with a unique and crafty twist.
With a focus on finger-paint inspired prints, hand-made headwear and paper pizza jewellery accessories, the "Back to the Foodture" Sasu Kauppi Spring/Summer 2014 collection features unisex garments that are designed with the edgy urbanite in mind.
This unconventional collection is presented in a bold new catalog by photographer Osma Harvilahti who captures model duo Ama and Anton in studio. The models pull off hand-made jewellery and headwear accessories that are paired with hand-painted casuals and face-concealing athleticwear pieces.
What's Driving This Trend
- Childlike Fashion
- Opportunity for disruptive innovation in the fashion industry through the integration of childlike elements in clothing designs.
- Hand-crafted Accessories
- Opportunity for disruptive innovation in the accessory industry by creating handmade, unique and unconventional fashion accessories.
- Unisex Clothing
- Opportunity for disruptive innovation in the fashion industry through the promotion of gender-neutral fashion.
Who This Affects Most
- Fashion
- Brands can incorporate child-like elements in their designs to create unconventional fashion products and accessories.
- Photography
- Opportunity for disruptive innovation in photography by creating bold and unorthodox fashion catalogues.
- Jewellery
- Handcrafted jewellery with unconventional designs can find an increasing demand in the fashion industry.
