Category
Tech
Delegated Interfaces
Trend cluster
Category
Immersive
Mobile
Smartphones integrate more interactive entertainment capabilities.
2.5
Trend score
Trend
What is the Immersive Mobile trend?
Immersive Mobile: Though technologies such as VR and 3D visuals have barely cracked the home tech market, developments can already be seen in immersive technology for mobile. This is more in line with how the upcoming youth generation is entertaining themselves, speaking to the maximum speed with which today's technology must develop.
Trend themes
Themes within the Immersive Mobile trend
Three behaviours holding the trend together01
Immersive Mobile Entertainment
Mobile devices are being equipped with the capability to deliver immersive, personalized entertainment experiences on the go.
02
Integration of Existing Technologies
Virtual reality and other technologies are being integrated into smartphones in order to provide more immersive experiences without the need for additional hardware.
03
Affordable High-End Smartphones
Companies in developing economies are producing high-end smartphones at affordable prices, increasing competition in the global smartphone market.
Industry implications
What the Immersive Mobile trend means for industry
Where the trend changes the playbookFor
Mobile Technology
Mobile technology is constantly evolving and integrating new capabilities in order to deliver immersive, personalized experiences to consumers.
For
Entertainment
Entertainment companies are leveraging emerging technology like virtual reality to create more immersive and engaging experiences for consumers.
For
Consumer Electronics
As smartphone technology advances, competition in the consumer electronics market increases, with companies in developing economies producing affordable high-end devices.
Workshop question
As consumer attention span shrinks, how can your brand incite curiosity and engagement?
Trend signals
Trend signals for Immersive Mobile
Trend score 2.5 out of 10, from popularity 34%, activity 34%, freshness 8%.
Popularity34%
Activity34%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Asia-Pacific
Evidence
Examples of the Immersive Mobile trend
4 featured examples from May 5 to Nov 11, 2016CategoryTech
AR Smartphone Docks
The 'Oak' iPhone Dock Allows For Immersive Gaming and Musicianship
Opportunity for disruptive innovation in the development of accessories that enhance the AR gaming experience on smartphones.
CategoryArt & Design
Printed VR Goggles
Altergaze's Virtual Reality Glasses are Crowdsourced and 3D-Printed
Developing new VR products that leverage the existing features of smartphones to enhance user experience and reduce costs.
CategoryTech
3D-Enabled Smartphones
This Indian Smartphone Lets You View Immersive 3D Video Content
The development of 3D-enabled smartphones presents an opportunity for manufacturers to differentiate themselves in a crowded market and offer a new level of immersive content crea…
CategoryTech
Smartphone VR Remote Controls
The Remoria VR 'Lignum' VR Remote Control Expands Capabilities
The Remoria VR 'Lignum' remote integrates with the virtual reality industry by providing a convenient way for users to interact with VR content through their smartphones.
