Category
Lifestyle
Assisted Choices
3.2
Trend score
Trend
What is the On-the-Go Oxygen trend?
On-the-Go Oxygen: Typically, air purification and monitoring is seen in the home. However, as pollution increases in metropolitan areas and concern for the environment rises, more portable monitoring demands are observed. Monitoring options for outside the home satisfy this need. This speaks to the high degree of curation consumers expect.
Trend themes
Themes within the On-the-Go Oxygen trend
Three behaviours holding the trend together01
On-the-Go Air Quality Monitoring
As pollution increases in metropolitan areas and concern for the environment rises, there are more portable monitoring demands observed outside the home.
02
3D Printing
Companies are designing innovative products such as breathing monitors that can be easily custom-fitted and produced for specific needs of a user by utilizing 3D-printer technology.
03
Smart Technology in Eco-Friendly Products
There is a trend to incorporate smart technology into eco-friendly products that monitor air quality and provide free wifi Internet when pollution levels are kept to a minimum.
Industry implications
What the On-the-Go Oxygen trend means for industry
Where the trend changes the playbookFor
Health and Fitness
With the trend of on-the-go air quality monitoring, there is a need for more portable health-promoting breathing monitors.
For
Environmental Monitoring and Pollution Control
Companies are designing smart technology for eco-friendly products that monitor air quality in real time.
For
Transportation
Bike companies are incorporating air quality monitoring into their products, providing riders the ability to monitor air quality during their ride and offering eco-friendly modes of transportation.
Workshop question
What social cause is your brand strongly committed to? Do you think the values of your brand align with those of your consumer?
Trend signals
Trend signals for On-the-Go Oxygen
Trend score 3.2 out of 10, from popularity 39%, activity 48%, freshness 8%.
Popularity39%
Activity48%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the On-the-Go Oxygen trend
4 featured examples from Nov 16, 2015 to Nov 15, 2016CategoryAutos
Air-Analyzing eBikes
The Noordung Angel Electric Limited-Edition Bike is Handmade to Perfection
The handmade, smart, and luxury eBike trends offer opportunities for disruptive innovation in the traditional bicycle industry, including new materials, designs and features.
CategoryEco
Pigeon Pollution Campaigns
Pigeon Air Patrol Used Backpack-Wearing Birds to Monitor Air Pollution
The Pigeon Air Patrol's use of backpack-wearing pigeons suggests disruptive innovation opportunities for the environmental monitoring industry.
CategoryLifestyle
3D-Printed Breathing Monitors
These Air Masks are Able to Track Individual Breathing Patterns
The health and fitness industry has great opportunities to utilize this technology for health monitoring and disease prevention.
CategoryEco
Wifi-Giving Air Monitors
The Smart Bird House Provides Free Internet When Air Quality Improves
Opportunity for businesses to develop and manufacture IoT devices that monitor air quality in real-time.
