This Clothing Line Aims to De-Stigmatize Mental Health Illness
Katherine Pendrill — May 21, 2015 — Lifestyle
References: wearyourlabel & hellogiggles
The new 'Wear Your Label' apparel line wants to de-stigmatize mental illness by publicly addressing what is often regarded as a taboo topic. Founded by Kayley Reed and Kyle MacNevin, the young entrepreneurs want to shed light on the fact that nearly one in five people deal with some form of mental illness.
The line features colorful unisex clothing with slogans such as “It’s Okay To Not Be Okay,” and “Sad But Rad." According to the designers, the messages are designed to "create conversations around mental health and ultimately end the stigma (in style).” The tags inside each garment even feature uplifting self-care instructions written by a trained psychiatrist to better help the wearer cope with whatever they may be struggling with.
Not only does this line help to de-stigmatize mental illness, the company also give back 10 percent of its profits to host workshops and give public talks on mental health issues.
The line features colorful unisex clothing with slogans such as “It’s Okay To Not Be Okay,” and “Sad But Rad." According to the designers, the messages are designed to "create conversations around mental health and ultimately end the stigma (in style).” The tags inside each garment even feature uplifting self-care instructions written by a trained psychiatrist to better help the wearer cope with whatever they may be struggling with.
Not only does this line help to de-stigmatize mental illness, the company also give back 10 percent of its profits to host workshops and give public talks on mental health issues.
Trend Themes
1. De-stigmatization of Mental Health - Opportunity for innovative approaches to address mental health issues and reduce societal stigma.
2. Conscious Fashion - Opportunity to integrate impactful messages and meaningful designs in clothing lines to promote social causes.
3. Collaboration Between Fashion and Mental Health Professionals - Opportunity to create synergies between the fashion industry and mental health professionals to enhance mental wellness awareness.
Industry Implications
1. Fashion - Fashion industry can adopt and promote mental health awareness through designs and messaging.
2. Healthcare - Healthcare providers can explore collaborations with fashion brands to raise awareness and provide support for mental health.
3. Education - Opportunity for educational institutions to integrate mental health awareness and self-care practices into their curricula.
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