This vibrant imagined rebranding and repackaging project for Chakra Incense was created by Wisconsin-based graphic designer Zach Pater. Featuring a full rainbow of colors that differentiates the packages by scent, the packaging concept is produced with card stock and laser cutting technology.
Each variety of aromatic incense is denoted with a different accent color and is designed to be a sensorial experience targeted at a certain chakra, like Anja, the Third Eye chakra, or Anahata, the Heart chakra. In total, each chakra is represented in the Chakra incense collection, making for a total of seven.
Each box also converts into a handy incense stand, making the packaging functional and eco-friendly as well as aesthetically pleasing.