Category
Lifestyle
Assisted Choices
Trend cluster
Category
Botanical
H2O
Waters enriched with tree and plant extracts offer many health benefits to consumers.
3.8
Trend score
Trend
What is the Botanical H2O trend?
Botanical H2O: Contributing to the maintenance of overall health by stimulating the systems of the body related to cleansing and the elimination of toxins, so-called "living waters" are infused with enriching tree syrups offering a multitude of unique wellness concerns. This progression highlights the continued reclaiming of ancient remedies that predate and inform the current fascination with "wellness tonics" in the interest of reducing empty caloric intake, even when it comes to the spectrum of "healthy" beverages.
Trend themes
Themes within the Botanical H2O trend
Three behaviours holding the trend together01
Living Waters
Enriched water with tree and plant extracts offers a new trend in health-focused beverages.
02
Novel Flavors
Alternative plant-based waters use unique ingredients like cactus fruit or birch syrup, and offer innovative flavor profiles.
03
Eco-Friendly Packaging
Brands use eco-friendly packaging like TetraPak cartons that promote forest conservation to appeal to environmentally-conscious consumers.
Industry implications
What the Botanical H2O trend means for industry
Where the trend changes the playbookFor
Beverage Industry
With novel flavors and innovative ingredients, the beverage industry is shifting towards plant-based and healthy drinks.
For
Consumer Goods Industry
Eco-friendly and sustainable packaging options offered by brands like Sibberi and Vertical Water show a trend towards conscious consumer goods.
For
Health and Wellness Industry
Living waters and plant-based drinks with beneficial health properties offer a new trend in the health and wellness industry for consumers seeking alternatives to traditional drinks.
Workshop question
What is the idealized version of your offering and how can you use that inspiration to make your product more aspirational for consumers?
Trend signals
Trend signals for Botanical H2O
Trend score 3.8 out of 10, from popularity 50%, activity 57%, freshness 8%.
Popularity50%
Activity57%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Botanical H2O trend
7 featured examples from Dec 18, 2015 to Sep 21, 2016CategoryLifestyle
Revitalizing Aloe Drinks
This Aloe Water is a Healthy Alternative to Sugary Drinks on the Market
Brands can create functional beverages using plant-based ingredients like aloe vera to target health-conscious and eco-conscious consumers.
CategoryLifestyle
Purifying Tree Waters
Sibberi's Maple, Birch and Bamboo Water Products are Naturally Sourced
Opportunities to explore and innovate natural sources of functional water beverages and expand product lines.
CategoryLifestyle
Cleansing Chlorophyll Water
Verday's Healthy Water Drinks Come in Light Fruit Flavors
Potential for beverage manufacturers to capitalize on the trend of flavored chlorophyll water and other plant-based waters.
CategoryLifestyle
Flavored Birch Water
52 North's Birch Sap Water Comes in Flavors Like Raspberry and Mint
The growing popularity of birch water as a functional, flavorful alternative to traditional water sources presents opportunities for innovation in the beverage industry through th…
CategoryEco
Sustainable Maple Drinks
'Vertical Water' Introduces a Sustainably Tapped Maple Drink
Opportunity for beverage companies to explore and develop alternative water products derived from various sources.
CategoryLifestyle
Fruity Cactus Beverages
These Plant Water Drink Blends Wild Prickly Pear and Fruits
The beverage industry can explore creating unique plant water flavors and incorporating local ingredients to attract health-conscious consumers and tap into the growing market seg…
CategoryLifestyle
Infused Birch Water
Säpp's Birch Tree Water Comes in Varieties Infused with Nettle and Rosehip
Opportunity for companies in the natural beverage industry to expand their product line by introducing plant-based water alternatives infused with beneficial ingredients.
