New Age wellness supplements serve as natural aphrodisiacs
Implications - Consumers looking to nature first when seeking health solutions are embracing holistic food, beverage and supplement products made with ingredients aimed at improving improving libido by serving as natural aphrodisiacs. This progression highlights the interest of health-conscious consumers in well-rounded wellness supplements that proactively target a wide variety of health concerns at once.
Workshop Question - What is an adjacent benefit of your product or service, and how could you more explicitly use this in brand communications?
Trend Themes
-
Holistic Wellness Supplements — Consumers are embracing holistic food, beverage and supplement products made with ingredients aimed at improving libido by serving as natural aphrodisiacs.
-
Organic Aphrodisiac Solutions — Consumers are seeking all-natural alternatives to boost libido, turning to plant-based products known to increase vitality, energy and vigor.
-
Hormone Imbalance Solutions — Consumers are turning to supplements that help improve hormone imbalances in the body, such as pine pollen, which contains a high amount of testosterone that can reduce symptoms of fatigue, low moods, and low libido.
Industry Implications
-
Wellness Industry — As consumers are prioritizing their health, wellness industries can provide holistic and organic aphrodisiac solutions.
-
Supplements Industry — Supplements industry can provide hormone imbalance solutions in the form of powders or capsules that are easily added to foods and drinks.
-
Food and Beverage Industry — Food and beverage industry can provide aphrodisiac ingredients that can be incorporated into products such as chocolates or tonics.
