Category
Lifestyle
Portable Mornings
Trend cluster
Category
Bone Broth
Fixation
Bone broth serves as a well-rounded wellness elixir for the health-conscious.
3.2
Trend score
Trend
What is the Bone Broth Fixation trend?
Bone Broth Fixation: Consumers are embracing various forms of bone broth in order to take advantage of the multitude of healing benefits the elixir offers, including skin-boosting collagen and the reduction of gastrointestinal inflammation. This progression suggests that consumers are not only becoming increasingly thoughtful of what they put in their bodies, but are looking for accessible and well-rounded wellness solutions rooted in nature.
Trend themes
Themes within the Bone Broth Fixation trend
Three behaviours holding the trend together01
Wellness Elixirs
Consumers are seeking well-rounded wellness solutions rooted in nature, creating opportunities for businesses to offer accessible bone broths that provide numerous health benefits.
02
Flavored Bone Broths
Blending bone broths with sweet and savory flavors appeals to consumers seeking nourishing and functional foods.
03
Protein-Packed Cleanses
Some consumers on a cleanse are concerned about protein intake, creating opportunities for businesses to offer bone broth products that provide easily digestible protein.
Industry implications
What the Bone Broth Fixation trend means for industry
Where the trend changes the playbookFor
Health and Wellness
The trend towards natural and nourishing bone broth elixirs aligns with the growing focus on health and wellness.
For
Food and Beverage
Bone broth beverages and powders are disrupting traditional beverage and protein powder markets, creating opportunities for companies in the food and beverage industry to offer innovative bone broth products.
For
Packaging Design
Rebranding bone broth products with modern designs appeals to consumers seeking functional yet visually appealing products, providing opportunities for innovations in packaging design.
Workshop question
How can your brand or product better leverage nature or purity?
Trend signals
Trend signals for Bone Broth Fixation
Trend score 3.2 out of 10, from popularity 46%, activity 42%, freshness 8%.
Popularity46%
Activity42%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Bone Broth Fixation trend
8 featured examples from Aug 5, 2016 to Nov 13, 2017CategoryLifestyle
Bone Broth Juices
Pressery's Bone Broths are Mixed with Fruit and Vegetable Juices
The trend of bone broth juices creates opportunities for innovation in the health food industry.
CategoryLifestyle
Rebranded Bone Broth Brands
Butcher's Bone Broth Has a New, Streamlined Design
Opportunities for disruptive innovation include creating sustainable packaging solutions or incorporating advanced labeling techniques to differentiate products in the market.
CategoryLifestyle
Bone Broth Protein Powders
Ancient Nutrition Blend Bone Broth with Sweet Flavors
Ancient Nutrition's Bone Broth Protein products cater to consumers who prioritize their health and wellness, creating an opportunity for other companies in this industry to innova…
CategoryLifestyle
Turkey Broth Beverages
Epic's Bone Broth is a Protein-Packed Ready-to-Heat Drink
Opportunity to expand product offerings with bone broth-based beverages and capitalize on growing consumer interest in functional and alternative protein drinks.
CategoryLifestyle
Bone Broth Cleanses
Botanic Lab's Drink Cleanse Addresses Protein During a Detox
The bone broth cleanse trend presents an opportunity for the functional foods industry to create innovative products that incorporate the benefits of bone broth.
CategoryLifestyle
Bottled Vegetable Broths
Pressery Packages Its 'Veggie Broth' as a Ready-to-Drink Product
The food and beverage industry can capitalize on the trend of drinkable broths and functional beverages by offering innovative products that appeal to health-conscious consumers.
CategoryLifestyle
Festive Bone Broths
EPIC is Now Making Bone Broth in a Jar for the Holidays
The growing demand for bone broth products presents new opportunities for companies in the food and beverage industry to innovate and capitalize on consumer interest in functional…
CategoryLifestyle
Organic Bone Broth Sachets
Vital Proteins Created the First USDA Organic Powdered Bone Broth
Food and beverage industry can now innovate by introducing collagen focused powdered bone broths in their menu.
