Bone broths have been used across numerous food cultures for years, but they have only now begun to come into the spotlight as the latest health food craze. Bone broth it typically made by simmering beef or chicken bones for an extended period of time in order to extract flavor and benefits. Pressery is one company that follows this process, but adds a twist to its ready-to-drink bone broth beverages with fresh fruits and vegetables.
Bone broth products from Pressery include flavorful varieties like Organic Beef Rosemary Orange and Organic Chicken Apple Kale. The brand also makes two vegetable broth drinks that are also mixed with exotic juice-inspired ingredients.
Across the market, other bone broth products that are appearing include refreshing summer popsicles and easy-to-use single-serving capsules for home use.
What's Driving This Trend
- Bone Broth Juices
- The trend of combining bone broth with fruit and vegetable juices provides an opportunity for innovation in the health food industry.
- Exotic Juice-inspired Ingredients
- The use of exotic juice-inspired ingredients in vegetable broth beverages presents a disruptive innovation opportunity in the beverage industry.
- Convenient Home Use Capsules
- The emergence of single-serving capsules for home use is a disruptive innovation opportunity in the bone broth market.
Who This Affects Most
- Health Food
- The trend of bone broth juices creates opportunities for innovation in the health food industry.
- Beverage
- The use of exotic juice-inspired ingredients in vegetable broth beverages opens up innovative possibilities in the beverage market.
- Bone Broth
- The introduction of convenient single-serving capsules for home use disrupts the traditional bone broth market.
