Category
Lifestyle
Assisted Choices
Trend cluster
Category
Harissa
Revolution
Adventurous foodies move past sriracha to experiment with harissa.
4.2
Trend score
Trend
What is the Harissa Revolution trend?
Harissa Revolution: A staple in North African dishes and hailed by some as "the new sriracha," harissa is a versatile hot chilli pepper paste that has gained popularity outside of its origins thanks to its ease of use and its lack of added sugars and preservatives. In addition to highlighting the interest in international flavors that test the palate, this shift demonstrates the continued progression of the collective North American taste preference toward more complex, spicy flavors.
Trend themes
Themes within the Harissa Revolution trend
Three behaviours holding the trend together01
Exploring Global Flavors
Consumer interest in international flavors that test the palate and still satisfy is pushing food products to feature worldly flavors.
02
Exotic Condiment Packaging
Packaging traditional condiments in unique tube or jar formats presents disruptive innovation opportunities that can appeal to modern consumers.
03
Health-Conscious Convenience Eating
Business professionals should pay attention to the expanding market of consumers who want fast food that's also tasty, yet healthy with flavors such as harissa added.
Industry implications
What the Harissa Revolution trend means for industry
Where the trend changes the playbookFor
Food & Beverage
The food & beverage industry should pay attention to consumers who want international flavors, such as that of harissa, and exotic condiments in unique packaging.
For
Health & Wellness
The health & wellness industries should pay attention to young professionals looking for quick, yet healthy meal options that incorporate veggies and lean proteins.
For
Hospitality
The hospitality industry should watch for vegan restaurants with a focus on fresh ingredients, worldly flavors, and new ways to elevate condiments to stand out from the crowd.
Workshop question
How could you provide a small dose of adventure for your customer?
Trend signals
Trend signals for Harissa Revolution
Trend score 4.2 out of 10, from popularity 60%, activity 57%, freshness 8%.
Popularity60%
Activity57%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Harissa Revolution trend
10 featured examples from Feb 16, 2016 to Jun 22, 2019CategoryLifestyle
Mediterranean-Style Quinoa Bowls
Wawa's New Mediterranean Bowl with Quinoa is a Healthy Option
Disruptive innovation opportunity: Create customizable bowl concepts that offer a variety of fresh ingredients and global flavors.
CategoryLifestyle
Harissa-Spiced Chicken Wings
Wingstop is Offering a New Harissa Lemon Pepper Wing Sauce Flavor
Chain restaurants can experiment with global-inspired menu items and unique flavor combinations to attract customers and create buzz.
CategoryLifestyle
Freshness-Focused Vegan Restaurants
Nic's on Beverly is a Notable New Vegan Restaurant in LA
Disruptive innovation opportunity lies in creating freshness-focused, unique vegan dining experiences.
CategoryLifestyle
Wordly Sauce Jars
The Saucery Collection Offers a Series of Dynamic Flavors
The Saucery collection taps into the growing demand for diverse and natural sauces, dips, and spreads in the food and beverage industry.
CategoryLifestyle
Authentic Organic Hummus Pots
Precious Pod's Branding Emphasizes a Focus on Fresh Flavors
The organic food industry is capitalizing on the trend of healthy snacking and could benefit from introducing new and innovative organic dips like organic hummus.
CategoryLifestyle
Artisan Nut Butter Sets
This Eliot's Nut Butter Three-Pack Includes Their Honey Chipotle PB
The food and beverage industry can tap into the trend of expanding palates by offering a wide range of unique spreads and condiments.
CategoryLifestyle
Portable Vegetarian Sandwiches
This New Vegetarian Sandwich Range Features Flavorful Options
The food and beverage industry has the opportunity to capitalize on the demand for vegetarian options by developing and offering innovative meat-free products that cater to a dive…
CategoryLifestyle
Tube-Based Condiment Packaging
Entube Sells Spicy Condiments in Squeezable Tubes
Companies within the food packaging industry can explore tube-based packaging solutions to stay innovative and meet consumer demand.
CategoryLifestyle
Protein-Rich Rice Blends
Tilda's 'Pulses and Rice' Collection Introduces Protein-Packed Flavors
Exploring and expanding product offerings in the market for exotic flavor combinations and innovative plant-based protein sources.
CategoryLifestyle
Salmon Smoked Protein Bowls
Blue Hill Bay's Salmon Bowls Emphasize Fish as a Source of Nutrients
Increasing demand for healthy, convenient meal options with high protein content drives innovation opportunities for companies in this industry.
