Self-Contained Dessert Snacks

These Mochi Balls Introduce a Way to Eat Ice Cream Without a Spoon

It's by no means a difficult task to find chocolate, vanilla or strawberry ice cream treats on the market, but these mochi balls from Mr. Mochi introduce an entirely new way to consume these classic flavors.

The mochi balls contain an outer layer of rice dough, which serves to protect the premium inner layer of ice cream. As a whole, the Chocolate, Strawberry, Vanilla and Green Tea treats are all-natural and free from gluten and hormones. Mr. Mochi sells boxes of mochi in sets of six, which makes for easy on-the-go enjoyment for a group or an individual without any utensils required for eating.

As well as offering consumers a more mess-free way to enjoy ice cream on a hot day, these self-contained mochi balls do away with needless packaging waste.

Self-contained Desserts
Opportunities for new flavors and textures, as well as innovative packaging and portability.
Alternative Ice Cream Formats
Room for creativity in combining new ingredients, experimenting with recipes, and introducing new shapes and sizes.
Gluten-free and Hormone-free Treats
Capitalizing on health-conscious consumers who are looking for new ways to indulge.

Who This Affects Most

Frozen Dessert Industry
An opportunity for established players to innovate and compete with new and alternative formats.
Convenience Store Industry
A chance for convenience stores to expand their dessert offerings with unique, portable, and mess-free products.
Natural and Organic Food Industry
A way to tap into the growing demand for all-natural and hormone-free treats that cater to health-conscious consumers.
SCORE
2.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 40%
Activity 27%
Freshness 8%