Tilda recently unveiled an all-new 'Pulses and Rice' collection that will appeal to those with a desire for exotic flavor experimentation and plant-based proteins.
Each product is made with a base of basmati rice that's been combined with legumes like split peas, beans, edamame or chickpeas. On top of this, globally inspired flavors are added, introducing combinations like 'Jerk & Coconut,' 'Harissa & Lemon' and 'Onion & Wasabi.'
The United Nations declared 2016 as the International Year of Pulses and these of-the-moment legumes deserve recognition because they are rich sources of plant-based proteins and other essential nutrients. As well as having numerous benefits for health,
pulses are known to have nitrogen-fixing properties, which can play a part in increasing soil fertility.
Why This Trend Is Growing
- Exotic Flavor Experimentation
- Creating innovative flavor combinations using globally-inspired ingredients with the potential to disrupt the traditional flavor profile market.
- Plant-based Proteins
- Developing alternative protein sources that cater to the growing demand for plant-based diets and provide sustainable food options.
- Pulses Recognition
- Raising awareness and appreciation for pulses as a rich source of plant-based proteins and essential nutrients, leading to potential market opportunities.
Industries Being Reshaped
- Food and Beverage
- Exploring and expanding product offerings in the market for exotic flavor combinations and innovative plant-based protein sources.
- Agriculture
- Investing in research and development to optimize pulse production for increased soil fertility and sustainable farming practices.
- Health and Wellness
- Capitalizing on the health benefits of pulses to cater to the growing demand for nutritious and plant-based food options.
