Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

This Brand Now Sells Miniature Versions of Its Breakfast Biscuits

 - Mar 22, 2016
References: jimmydean
Jimmy Dean recently rolled out a new line of snack-sized breakfast sandwiches that are meant to serve as a quick and portable morning meal solution. Many consumers prefer frozen breakfast products because they are faster and easier to prepare than making something from scratch. Now there is a portable option for those who like to take their breakfast to go.

Like the brand's other products, the new snack-sized breakfast sandwiches from Jimmy Dean are meant to be kept frozen until needed. In the morning, the sandwiches can easily be heated in the microwave in less than one minute. What sets the new collection apart, is that the sandwiches now comes in a smaller size that makes them more portable than the originals. With plenty of meat-centric options such as the Sausage Biscuit Sandwich and the Southern Style Chicken Biscuit Sandwich, the new products are likely to appeal to young male consumers who frequently eat on the run.

The new snack-sized collection from Jimmy Dean represents a growing shift towards handheld food items that can be prepared at home and then taken on the road.