Some of the most popular plant-based burgers have won over not just vegetarians and vegans but flexitarians and carnivores too, leading to many of these plant-powered creations to be introduced to fast food restaurants—and now, Nestlé's Sweet Earth is launching its own Awesome Burger.
The new realistic plant-based burger explores "the next evolution of the veggie burger" in the form of a product that looks like meat, has a similar texture to meat, boasts a grill-friendly form. The better-for-you alternative to beef boasts more protein than a regular beef patty, as the Awesome Burger is packed with 28 grams of plant-based protein. Additionally, the Awesome Burger is packed with fiber, iron and Vitamin C, and is free from saturated fat, making it a healthier alternative to conventional meat patties.
Why This Trend Is Growing
- Plant-based Burgers
- Disruptive innovation opportunity: Develop new brands and products that offer realistic plant-based burgers to cater to the growing demand from flexitarians and health-conscious consumers.
- Fast Food Restaurants
- Disruptive innovation opportunity: Collaborate with plant-based burger manufacturers to introduce their products in fast food restaurant chains, tapping into the increasing popularity of meat alternatives.
- Healthier Alternatives
- Disruptive innovation opportunity: Create innovative plant-based burger options that are packed with essential nutrients, such as protein, fiber, and vitamins, to provide a healthier alternative to traditional meat patties.
Industries Being Reshaped
- Food and Beverage
- Disruptive innovation opportunity: Invest in research and development to create new plant-based meat products that cater to changing consumer preferences and embrace sustainability.
- Foodservice
- Disruptive innovation opportunity: Collaborate with plant-based burger manufacturers to introduce their products in restaurants, cafeterias, and other foodservice establishments to meet the growing demand for meat alternatives.
- Nutrition and Wellness
- Disruptive innovation opportunity: Develop innovative plant-based burger options that are tailored to cater to health-conscious consumers seeking healthier alternatives to traditional meat products.
