Classic handheld meal options are lightened for dietary concerns
Implications - Food brands are creating sandwiches that not only introduce new flavors, but reduce traditional portion sizes as well. The use of portion control appeals to the health-minded consumer, however, modifying handheld foods specifically adds an element of convenience. This cross-section of portability, premium flavor and portion control speaks specifically to the metropolitan demographic.
Workshop Question - With consumers prioritizing convenience, how can your brand cater to busy consumer lifestyles?