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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,602 more

Yuzu Passion

Yuzu is embraced as a mainstay ingredient

Implications - Favored for its subtle citrus flavor that is less tart than its counterparts, yuzu has made its way onto menus across the world and can be seen incorporated into packaged products ranging from alcoholic beverages to artisan desserts. The new found popularity of the flavor highlights the progression of interest in Japanese cuisine beyond sushi and other mainstays.
Workshop Question - Identify an aspect of your industry commonly used in a foreign market that your brand doesn't make use of. How would you work that aspect into your brand's offering?
2.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 62 Examples:
112,668 Total Clicks
Date Range:
Jul 15 — Jan 17
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Leafy Mint Branding
Leafy Mint Branding
Minteas' Packaging is Inspired by Its Organically Flavored Contents
The Minteas brand identity is reflective of the mints’ natural ingredients and consists of tin packaging that is shaped to resemble leaves. This unique packaging is used to store a variety of... MORE
Fragrant Japanese Condiments
Fragrant Japanese Condiments
Yuzu Kosho Is a Citrusy and Spicy Traditional Japanese Flavoring
Yuzu kosho is a Japanese condiment that isn’t likely to be very well known in the West. Not only are there very few (if any) North American or European brands producing yuzu kosho, but the... MORE
Alcoholic Fruit Juices
Alcoholic Fruit Juices
These Drinks Offer a Unique Blend of Flavors for Alcohol Lovers
These alcoholic fruit juices come in a variety of unique flavors that are likely to appeal to alcohol aficionados as well as those who are newer to the drinking game. Called ‘Free Spirit,&#... MORE
Yuzu-Flavored Liqueur
Yuzu-Flavored Liqueur
Marie Brizard is Introducing a New Liqueur Based on the Japanese Fruit
Marie Brizard, a French high-end liqueur brand, has recently announced a new product slated to grace its shelves. Based on the rising interest in Japanese ingredients in the food and beverage... MORE
Summery Artisan Marshmallows
Summery Artisan Marshmallows
These Enticing Marshmallows Include a Strawberry-Basil Flavor
These handcrafted artisan marshmallows come in delicious summer-inspired flavors such as mango, passion-fruit and strawberry-basil. A product of the Three Tarts, the delicious treats are gluten-free... MORE
Yuzu-Infused Olive Oil
Yuzu-Infused Olive Oil
'Chef's Olive Oil with Yuzu' Is a Gourmet Cooking Oil from France
Producing olive oil is an ancient craft, but ‘Chef’s Olive Oil with Yuzu’ harnesses those traditional techniques to put a modern, cosmopolitan spin on the classic cooking oil. The... MORE
Subtly Citrusy Potato Sticks
Subtly Citrusy Potato Sticks
Yuzu Salt Jagariko by Calbee Offers a Pleasing Yuzu Rind Aftertaste
Calbee, the Japanese snack company, has gone with a new and notably subtle flavor combination in its Yuzu Salt Jagariko snacks. As their name suggests, the flavor—which is a seasonal offering... MORE

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