Yuzu is embraced as a mainstay ingredient
Implications - Favored for its subtle citrus flavor that is less tart than its counterparts, yuzu has made its way onto menus across the world and can be seen incorporated into packaged products ranging from alcoholic beverages to artisan desserts. The new found popularity of the flavor highlights the progression of interest in Japanese cuisine beyond sushi and other mainstays.
Workshop Question - Identify an aspect of your industry commonly used in a foreign market that your brand doesn't make use of. How would you work that aspect into your brand's offering?