The Chipotle Lifestyle Bowls Come in Two Meatless Varieties
Michael Hemsworth — March 9, 2019 — Lifestyle
The new Chipotle Lifestyle Bowls have been announced by the QSR brand as an option for consumers who are looking for a meat-free option when visiting a location. Each of the bowls are made with a meatless recipe and come in two options including the Vegetarian Bowl and the Vegan Bowl, which are both served with guacamole without additional cost. The Vegan Bowl is made with Sofritas, while the Vegetarian Bowl is packed with fajita vegetables; both options are made with brown rice roasted chili-corn salsa and other fresh toppings.
The Chipotle Lifestyle Bowls are priced at or around $7.50 each to make them an accessible option for consumers who practice meat-free diets or those looking to try a different meal variety.
Image Credit: Chipotle
The Chipotle Lifestyle Bowls are priced at or around $7.50 each to make them an accessible option for consumers who practice meat-free diets or those looking to try a different meal variety.
Image Credit: Chipotle
Trend Themes
1. Meatless Dining - The rise in popularity of plant-based QSR meals like Chipotle's Lifestyle Bowls presents opportunities for creating innovative and delicious meatless dining options.
2. Convenience Bowl Meals - The success of Chipotle's Lifestyle Bowls highlights the potential for offering pre-packaged, convenient bowl meals with customizable ingredients and flavors.
3. Inclusive Pricing Strategies - Chipotle's decision to include guacamole in their Lifestyle Bowls without additional cost showcases the potential for inclusive pricing strategies that attract and retain customers.
Industry Implications
1. Fast Casual Restaurants - Fast casual restaurants can tap into the demand for plant-based meals by introducing their own line of meatless bowl options, capturing the interest of health-conscious and vegetarian/vegan consumers.
2. Food Delivery Services - Food delivery services can partner with QSR brands like Chipotle to offer convenient and affordable plant-based meal options, catering to the increasing demand for meat-free dining.
3. Catering and Events - Catering and event companies can incorporate plant-based QSR bowls into their menus to provide diverse meal options for customers seeking vegetarian or vegan alternatives while attending events.
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