Category
Lifestyle
Assisted Choices
Trend cluster
Category
Multifaceted
Moringa
The health conscious add moringa to their list of favored ingredients.
3.7
Trend score
Trend
What is the Multifaceted Moringa trend?
Multifaceted Moringa: Long revered for its anti-inflammatory and anti-oxidant properties, moringa has become a trusted ingredient in the eyes of consumers and can be seen included in a wide variety of beauty and nutritional products. This progression toward ingredient-driven purchases highlights the drivers of health-conscious consumers looking for natural remedies in self-care products and beyond.
Trend themes
Themes within the Multifaceted Moringa trend
Three behaviours holding the trend together01
Ingredient-driven Purchases
Health-conscious consumers are looking for natural remedies in self-care products and beyond, emphasizing the importance of ingredient-driven purchases.
02
Plant-based Supplements
Consumers are seeking plant-based supplements and powders, with Moringa being an ideal supplement for vegans & vegetarians lacking in obtaining minerals from animal-based products.
03
Natural Anti-aging Products
The demand for all-natural ingredients and anti-aging creams is increasing, with Moringa and Amla oils proven to be effective for eliminating wrinkles in the eye area and beyond.
Industry implications
What the Multifaceted Moringa trend means for industry
Where the trend changes the playbookFor
Health & Wellness
The health-conscious trend towards natural ingredients and plant-based supplements and powders represents a disruptive innovation opportunity for companies in the health and wellness industry.
For
Beauty
Natural anti-aging products, such as Moringa and Amla oil creams, represent a disruptive innovation opportunity for companies in the beauty industry.
For
Food & Beverage
The demand for plant-based supplements and powders, as well as natural energy beverages, represents a disruptive innovation opportunity for companies in the food and beverage industry.
Workshop question
Imagine that your brand has to create one new product that can be utilized by consumers to increase their daily wellness?
Trend signals
Trend signals for Multifaceted Moringa
Trend score 3.7 out of 10, from popularity 59%, activity 44%, freshness 8%.
Popularity59%
Activity44%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Multifaceted Moringa trend
6 featured examples from Jan 21, 2016 to Apr 21, 2018CategoryLifestyle
Plant-Based Calcium Powders
The Juice Truck's Moringa Supplement Offers Animal-Free Protein
The health and wellness industry can tap into the demand for plant-based calcium powders to develop innovative supplements and meet the needs of health-conscious consumers.
CategoryLifestyle
Superfood Beauty Tonics
The Cluo Juices Feature Skin-Boosting Ingredients Such as Moringa
The health and wellness industry can capitalize on these beauty tonics that incorporate superfood Moringa for improving skin appearance.
CategoryLifestyle
Pollutant-Proof Lotions
This Hydrating Active Lotion Moisturizes and Protects Your Skin
The beauty industry can leverage anti-pollution skincare trends to invest in R&D and create innovative products that cater to the consumers' growing concerns about the damaging ef…
CategoryFashion
Oil-Based Skin Creams
The Grenera Moringa Skin Care Cream Provides Natural Skin Support
The popularity of natural and herbal-based skin care products offers an opportunity for cosmetics companies to develop and market more ethical and natural products.
CategoryLifestyle
Tropical Algae-Infused Teas
The 'Deep Blue Spirulina' by David's Tea Boasts a Brilliant Hue
Innovating and creating unique beverages like algae-infused tea blends with tropical flavors to cater to health-conscious consumers and stand out in a competitive industry.
CategoryLifestyle
Energizing Tea Beverages
The BluePrint Tea Juices Incorporate Natural Energy Ingredients
The beverage industry can explore incorporating functional ingredients and natural teas into their energy drink offerings to appeal to health-conscious consumers.
