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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,616 more

Alfresco Nightlife

Brands foster public inclusivity by taking events to the streets

Implications - Taking over neighborhoods and public spaces, brands begin leveraging the excitement generated by street events, creating welcoming space of interaction and shared enjoyment. As a countermovement to highly exclusive clubs and bars that thrive on secrecy and mystery, more blatant outdoor street festivals and public-facing events are paving the way for nightlife goers who prefer a sense of communal inclusivity.
Workshop Question - As the marketplace for clubs and bars is changing to appeal to next generation consumers, how can your brand play a role in this leisure activity; consider how to present a branded, communal activity?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 63 Examples:
291,632 Total Clicks
Date Range:
Feb 15 — Jan 17
Trending:
Warm

Featured Examples

Slow-Mo Brewery Photobooths
Slow-Mo Brewery Photobooths
Asahi Beer Held an Immersive Event at This Shoreditch Brewery
Japanese lager brand Asahi recently threw an event at a Shoreditch brewery that featured live music and plenty of interactive experiences. The immersive event hosted at the Old Truman Brewery in... MORE
Street Party Dessert Launches
Street Party Dessert Launches
Magnum Launched Two New Ice Creams with a London Street Party
Hosted by Saturdays singer Mollie King, the recent launch of Magnum’s new raspberry and espresso ice cream treats included a fashion show, dance performances, a DJ set and a bespoke Magnum... MORE
Teleporting Pop-Ups
Teleporting Pop-Ups
Singha Beer Created a Street Pop-Up to Give Londoners a Taste of Thailand
In Hackney, London, Singa Beer is now hosting a multi-week street pop-up that gives people an authentic taste of Thailand. The ‘Singa Street Bar’ sets the mood with illuminated string... MORE
Festive Projection Mapping Shows
Festive Projection Mapping Shows
Shopping District Seven Dials Launched a Festive 3D Display
As an alternative to ordinary Christmas light shows, London’s Seven Dials shopping district recently launched a 3D projection mapping display outdoors using cutting-edge technology. The... MORE
Cinematic Street Parties
Cinematic Street Parties
The City of Chicago is Honoring Ferris Bueller's Day Off with Ferris Fest
The city of Chicago is celebrating the 30th anniversary of the 80s classic Ferris Bueller’s Day Off with an event called ‘Ferris Fest.’ Set to take place between May 20th and 22nd,... MORE
Sporty Street Parties
Sporty Street Parties
The Pepsi Hyped for Halftime Show Pumped Up a Small City
While the Super Bowl 2015 was kicking off in Arizona, the Pepsi Hyped for Halftime show made sure that people miles away in Rochester felt like they were immersed in all of the excitement of the big... MORE
Educational Latin Food Festivals
Educational Latin Food Festivals
The 'Latin Food Fest' Features Hands-On Cooking Demonstrations
For the fifth year in a row, the Latin Food Fest is coming to cities across California to celebrate Latin American cuisine. Not only does the festival give attendees an opportunity to try authentic... MORE

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Cleveland 'La Placita' is Part of 'La Villa Hispana' Community Project
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This New Edeka Ad Conveys That the Holidays Should Be About Family
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Traveling Teddy Bear Commercials
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Solar-Powered Christmas Displays
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play_circle_filled Family-Focused Beer Ads
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Hispanic Beverage Clubs
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