Brands foster public inclusivity by taking events to the streets
Implications - Taking over neighborhoods and public spaces, brands begin leveraging the excitement generated by street events, creating welcoming space of interaction and shared enjoyment. As a countermovement to highly exclusive clubs and bars that thrive on secrecy and mystery, more blatant outdoor street festivals and public-facing events are paving the way for nightlife goers who prefer a sense of communal inclusivity.
Workshop Question - As the marketplace for clubs and bars is changing to appeal to next generation consumers, how can your brand play a role in this leisure activity; consider how to present a branded, communal activity?
Trend Themes
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Outdoor Street Festivals — As a countermovement to highly exclusive clubs and bars, more blatant outdoor street festivals and public-facing events are paving the way for nightlife goers who prefer a sense of communal inclusivity.
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Immersive Brand Experiences — Brands are leveraging public spaces and creating immersive experiences such as fashion shows, dance performances, and interactive photo booths to engage customers.
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Culinary Education — Food festivals that include hands-on cooking demonstrations by top chefs demonstrate how consumers are eager to learn more about international cuisine and how they can prepare it at home.
Industry Implications
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Event Planning — As more companies are turning to outdoor street festivals, marketers and event planners will have the opportunity to create more communal experiences to engage audiences.
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Retail — Interactive experiences like projection mapping shows and immersive brand events not only engage customers but also create an opportunity for product promotion and sales.
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Hospitality — Culinary education events and Latin food festivals create opportunities for restaurants and hotels to showcase their international cuisine and engage with customers in a unique way.
7 Featured, 63 Examples:
391,721 Total Clicks
Date Range:
Feb 15 — Jan 17
Trending:
Warm
Consumer Insight Topics:
