While the Super Bowl 2015 was kicking off in Arizona, the Pepsi Hyped for Halftime show made sure that people miles away in Rochester felt like they were immersed in all of the excitement of the big game. The event brought free soda and celebrity sports personnel to the city and for the night, Pepsi took over several city streets for a giant outdoor street party and concert. In total, about 7,500 showed up to participate in the event.
The city of Rochester was chosen the winner of Pepsi's Hyped for Halftime sweepstakes, a contest to transport the excitement of the Super Bowl to any US city. With over 500 contest entries, the enthusiastic Rochester made sure to set itself apart as a city with a party spirit and a love of sports.