While the Super Bowl 2015 was kicking off in Arizona, the Pepsi Hyped for Halftime show made sure that people miles away in Rochester felt like they were immersed in all of the excitement of the big game. The event brought free soda and celebrity sports personnel to the city and for the night, Pepsi took over several city streets for a giant outdoor street party and concert. In total, about 7,500 showed up to participate in the event.
The city of Rochester was chosen the winner of Pepsi's Hyped for Halftime sweepstakes, a contest to transport the excitement of the Super Bowl to any US city. With over 500 contest entries, the enthusiastic Rochester made sure to set itself apart as a city with a party spirit and a love of sports.
What Makes This Trend Stand Out
- Street Parties
- Opportunity to create large-scale outdoor events that bring the community together for a unique experience.
- Branded Sweepstakes
- Opportunity for brands to engage with consumers and generate excitement through contests and giveaways.
- City Immersion
- Opportunity to transform a city into a vibrant hub of activity and entertainment for a specific event or promotion.
Sectors Adopting This
- Event Planning
- Innovative event planners can capitalize on the trend of organizing street parties and immersive city experiences.
- Beverage Industry
- Beverage companies can leverage branded sweepstakes to increase consumer engagement and promote their products.
- Sports Marketing
- Sports marketing agencies can explore the potential of partnering with brands to bring sports-themed events to different cities.
