Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

37 Emotional Marketing Campaigns

From Modern Fatherhood Ads to Emotive Music Commercials

— July 9, 2015 — Marketing
Emotional marketing campaigns are a powerful tool for brands and organizations to tap into the deeper level of consumer consciousness and channel that momentum into their cause. Such campaigns are usually successful based on their effectiveness in transforming the experience of the product into one that represents the brand as a whole, which ends up feeling more like a friend.

Able to take many forms, emotive campaigns generally all speak to the ego of the individual consumer. Whether it preys on hopes, fears or self-esteem, there are plenty of examples of this type of advertising that we are likely to encounter on a daily basis.

From projecting an archetypal character that an individual can relate to or providing an aspirational example, there are plenty of examples of clever campaigns that tap into the deep set desires of people.
6.3
Score
Popularity
Activity
Freshness
35
Politically Endorsed Equality Ads
Politically Endorsed Equality Ads
This Marriage Equality Campaign was Created by Hilary Clinton
<
34
Family-Targeted Car Ads
Family-Targeted Car Ads
This Father's Day Car Ad Tells the Same Story From Dad & Daughter's View
<
33
Patriotic Battery Ads
Patriotic Battery Ads
Duracell's 4th of July Commercial Celebrates a Real Father-Daughter Story
<
32
Immigrant Family-Honoring Ads
Immigrant Family-Honoring Ads
This Independence Day Ad Celebrates Immigrant Families in America
<
31
Family Diversity Ads
Family Diversity Ads
Tylenol's #HowWeFamily Commercial Celebrates Same-Sex and Interracial Bonds
<
30
Enchanting Tourism Ads
Enchanting Tourism Ads
This Spot for Claremont, California Has a Wes Anderson Aesthetic
<
29
Emotive Music Commercials
Emotive Music Commercials
This Moving 'First Song' Spotify Ad Highlights the Gift of Hearing
<
28
Nostalgic Car Campaigns
Nostalgic Car Campaigns
This Heartwarming Subaru Ad Encourages 'Making Memories' with Loved Ones
<
27
Disabled Athlete Beer Ads
Disabled Athlete Beer Ads
This Guinness Commercial Illustrates the True Meaning of Friendship
<
26
Marriage Equality Dessert Ads
Marriage Equality Dessert Ads
Ben & Jerry's 'Love is Love' Campaign Supports Same-Sex Marriage
<
25
Childhood Imagination Commericials
Childhood Imagination Commericials
This S7 Airlines Commercial Makes Kids Wildest Dreams a Reality
<
24
Caring Father Commercials
Caring Father Commercials
MetLife's Dream for My Child Ad Presents Two Sides of a Story
<
23
Patriotic Beer Ads
Patriotic Beer Ads
Guinness' Empty Chair Commercial Salutes Americans in Uniform
<
22
Awkward First Date Ads
Awkward First Date Ads
This Ad Shares One Couple's Awkward Date Ending with a McDonald's Big Mac
<
21
Sentimental Wine Marketing
Sentimental Wine Marketing
This Woodbridge By Robert Mondavi Ad Focuses on Friendship and Family
<
20
Heartwarming Insurance Ads
Heartwarming Insurance Ads
This Insurance Company Ad Has Elderly Couples Share Fond Memories
<
19
Fatherhood Vows Campaigns
Fatherhood Vows Campaigns
The Emotional 'When I'm A Dad' Campaign Highlights Fatherhood
<
18
Senior Swimming Campaigns
Senior Swimming Campaigns
Speedo's Fueled by Water Campaign Stars a 91-Year-Old Masters Swimmer
<
17
Heartwarming Hockey Ads
Heartwarming Hockey Ads
Canada's Budweiser Super Bowl Ad Gives Back to Those Who Make Goals Happen
<
16
Wrestling Dad Ads
Wrestling Dad Ads
This Ad Features WWE Star Roman Reigns Encouraging Fatherhood Involvement
<
15
Game-Defining Beer Ads
Game-Defining Beer Ads
The Heineken The Match Commercial is Engaging and Shareable
<
14
Sentimental Dad Ads
Sentimental Dad Ads
Whirlpool's 'Dad and Andy' Champions Hard-Working Single Fathers
<
13
Surprise Valentine's Proposals
Surprise Valentine's Proposals
WestJet Helped Two Torontonians Pull Off a Romantic Proposal
<
12
Modern Fatherhood Ads
Modern Fatherhood Ads
Dove Men+Care's Super Bowl Ad Shows What Real Strength Means
<
11
Inspiring Influencer Webisodes
Inspiring Influencer Webisodes
Westjet's Above and Beyond Series Highlights Inspiring Individuals
<
10
Child-Inspired Home Pranks
Child-Inspired Home Pranks
The Nissan With Dad Campaign Focuses on Making Family a Priority
<
9
Passionate Clothing Commercials
Passionate Clothing Commercials
This JCPenney Ad Highlights Women as Enthusiastic World Cup Fans
<
8
Aspirational Lifestyle Ads
Aspirational Lifestyle Ads
This Panera Spot is Part of an New Manifesto-Driven Campaign
<
7
Sport Idol Campaigns
Sport Idol Campaigns
The Nike Golf Commercial Captures a Young Rory McIlroy's Inspiration
<
6
Emotional Smartphone Commercials
Emotional Smartphone Commercials
HTC One Ad Campaign is Written and Narrated by Robert Downey Jr.
<
5
Emotive Travel Campaigns
Emotive Travel Campaigns
Cathay Pacific's Life Well Travelled Campaign Markets Wanderlust
<
4
Cross-Cultural Beer Campaigns
Cross-Cultural Beer Campaigns
An English-Spanish Corona Commercial Communicates Across Continents
<
3
Healthy Grocery Store Commercials
Healthy Grocery Store Commercials
Whole Foods Market Shows How 'Values Matter' in Campaign
<
2
Haunting Television Marketing
Haunting Television Marketing
A New Series Entices Audiences with Its Persona Synthetics Branding
<
1
Waiting Dog Ads
Waiting Dog Ads
The Coldwell Banker Commercial Will Brighten Anyone's Day
<