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37 Emotional Marketing Campaigns

From Modern Fatherhood Ads to Emotive Music Commercials

— July 9, 2015 — Marketing
Emotional marketing campaigns are a powerful tool for brands and organizations to tap into the deeper level of consumer consciousness and channel that momentum into their cause. Such campaigns are usually successful based on their effectiveness in transforming the experience of the product into one that represents the brand as a whole, which ends up feeling more like a friend.

Able to take many forms, emotive campaigns generally all speak to the ego of the individual consumer. Whether it preys on hopes, fears or self-esteem, there are plenty of examples of this type of advertising that we are likely to encounter on a daily basis.

From projecting an archetypal character that an individual can relate to or providing an aspirational example, there are plenty of examples of clever campaigns that tap into the deep set desires of people.
6.2
Score
Popularity
Activity
Freshness
35
Politically Endorsed Equality Ads
Politically Endorsed Equality Ads
This Marriage Equality Campaign was Created by Hilary Clinton
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34
Family-Targeted Car Ads
Family-Targeted Car Ads
This Father's Day Car Ad Tells the Same Story From Dad & Daughter's View
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33
Emotive Music Commercials
Emotive Music Commercials
This Moving 'First Song' Spotify Ad Highlights the Gift of Hearing
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32
Enchanting Tourism Ads
Enchanting Tourism Ads
This Spot for Claremont, California Has a Wes Anderson Aesthetic
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31
Immigrant Family-Honoring Ads
Immigrant Family-Honoring Ads
This Independence Day Ad Celebrates Immigrant Families in America
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30
Nostalgic Car Campaigns
Nostalgic Car Campaigns
This Heartwarming Subaru Ad Encourages 'Making Memories' with Loved Ones
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29
Disabled Athlete Beer Ads
Disabled Athlete Beer Ads
This Guinness Commercial Illustrates the True Meaning of Friendship
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28
Caring Father Commercials
Caring Father Commercials
MetLife's Dream for My Child Ad Presents Two Sides of a Story
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27
Patriotic Battery Ads
Patriotic Battery Ads
Duracell's 4th of July Commercial Celebrates a Real Father-Daughter Story
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26
Marriage Equality Dessert Ads
Marriage Equality Dessert Ads
Ben & Jerry's 'Love is Love' Campaign Supports Same-Sex Marriage
<
25
Heartwarming Insurance Ads
Heartwarming Insurance Ads
This Insurance Company Ad Has Elderly Couples Share Fond Memories
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24
Sentimental Wine Marketing
Sentimental Wine Marketing
This Woodbridge By Robert Mondavi Ad Focuses on Friendship and Family
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23
Awkward First Date Ads
Awkward First Date Ads
This Ad Shares One Couple's Awkward Date Ending with a McDonald's Big Mac
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22
Childhood Imagination Commericials
Childhood Imagination Commericials
This S7 Airlines Commercial Makes Kids Wildest Dreams a Reality
<
21
Family Diversity Ads
Family Diversity Ads
Tylenol's #HowWeFamily Commercial Celebrates Same-Sex and Interracial Bonds
<
20
Fatherhood Vows Campaigns
Fatherhood Vows Campaigns
The Emotional 'When I'm A Dad' Campaign Highlights Fatherhood
<
19
Patriotic Beer Ads
Patriotic Beer Ads
Guinness' Empty Chair Commercial Salutes Americans in Uniform
<
18
Senior Swimming Campaigns
Senior Swimming Campaigns
Speedo's Fueled by Water Campaign Stars a 91-Year-Old Masters Swimmer
<
17
Heartwarming Hockey Ads
Heartwarming Hockey Ads
Canada's Budweiser Super Bowl Ad Gives Back to Those Who Make Goals Happen
<
16
Wrestling Dad Ads
Wrestling Dad Ads
This Ad Features WWE Star Roman Reigns Encouraging Fatherhood Involvement
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15
Sentimental Dad Ads
Sentimental Dad Ads
Whirlpool's 'Dad and Andy' Champions Hard-Working Single Fathers
<
14
Game-Defining Beer Ads
Game-Defining Beer Ads
The Heineken The Match Commercial is Engaging and Shareable
<
13
Surprise Valentine's Proposals
Surprise Valentine's Proposals
WestJet Helped Two Torontonians Pull Off a Romantic Proposal
<
12
Modern Fatherhood Ads
Modern Fatherhood Ads
Dove Men+Care's Super Bowl Ad Shows What Real Strength Means
<
11
Inspiring Influencer Webisodes
Inspiring Influencer Webisodes
Westjet's Above and Beyond Series Highlights Inspiring Individuals
<
10
Child-Inspired Home Pranks
Child-Inspired Home Pranks
The Nissan With Dad Campaign Focuses on Making Family a Priority
<
9
Passionate Clothing Commercials
Passionate Clothing Commercials
This JCPenney Ad Highlights Women as Enthusiastic World Cup Fans
<
8
Sport Idol Campaigns
Sport Idol Campaigns
The Nike Golf Commercial Captures a Young Rory McIlroy's Inspiration
<
7
Emotional Smartphone Commercials
Emotional Smartphone Commercials
HTC One Ad Campaign is Written and Narrated by Robert Downey Jr.
<
6
Emotive Travel Campaigns
Emotive Travel Campaigns
Cathay Pacific's Life Well Travelled Campaign Markets Wanderlust
<
5
Cross-Cultural Beer Campaigns
Cross-Cultural Beer Campaigns
An English-Spanish Corona Commercial Communicates Across Continents
<
4
Healthy Grocery Store Commercials
Healthy Grocery Store Commercials
Whole Foods Market Shows How 'Values Matter' in Campaign
<
3
Haunting Television Marketing
Haunting Television Marketing
A New Series Entices Audiences with Its Persona Synthetics Branding
<
2
Aspirational Lifestyle Ads
Aspirational Lifestyle Ads
This Panera Spot is Part of an New Manifesto-Driven Campaign
<
1
Waiting Dog Ads
Waiting Dog Ads
The Coldwell Banker Commercial Will Brighten Anyone's Day
<