While there are a lot of beer commercials that are filled with riotous fun and zany antics, this feel-good Guinness ad called Empty Chair delivers a sobering message.
The story in the ad is told without words, featuring a glass of Guinness that is repeatedly set out in a bar at an empty chair and table set. It isn't totally apparent why this ritual is carried out until the end of the commercial, where a man in uniform walks in, returning home. Representative of honoring those who are out of sight, but not out of mind, the ad pays a heartwarming tribute to America's troops.
Garnering over three million views on YouTube, it's apparent that the message in the meaningful Guinness Empty Chair commercial has hit home with many Americans and others from around the world.
What's Driving This Trend
- Patriotic Advertising
- Opportunities for brands to create more patriotic messages to honor important moments and individuals.
- Silent Storytelling
- Using visual storytelling without words to create emotional connections with viewers.
- Social Commentary in Advertising
- Brands can use advertising to promote social issues and support communities.
Who This Affects Most
- Alcohol and Beverage
- Brands in this industry can create campaigns that honor important events, causes, and individuals to connect with consumers on a social and emotional level.
- Advertising and Marketing
- Agencies can create and promote socially conscious ad campaigns to show support for important social issues.
- Military and Veterans Services
- Opportunities for businesses in this industry to partner with brands and create campaigns that honor and support those who have served their country.
