This Guinness commercial celebrates the dedication of disabled athletes and shows viewers what true friendship is all about. Presented as part of the Guinness Gives Back initiative, this ad chronicles an intense game of wheelchair basketball between friends.
Despite of bumping into their opposition or even falling, these athletes dust themselves off and keep going. While all of the commercial's athletes appear disabled throughout the ad, its conclusion reveals that they can walk with the exception of one.
Illustrating the meaning of true friendship, this sentimental Guinness commercial shows how far the disabled athlete's friends are willing to go to make him feel included. The ad displays the difficulty of wheelchair basketball and the power and dedication that is needed to truly participate in the fast-paced sport. Guinness Gives Back is an initiative that raises money for firefighters who are suffering from injury after risking their lives to save others.