MetLife's Dream for My Child Ad Presents Two Sides of a Story
Laura McQuarrie — March 4, 2015 — Marketing
References: metlife.hk & creativecriminals
The tale in MetLife's Dream for My Child ad is told in the form of a letter to a father from his daughter. The first half of the ad starts out extremely chipper, where the young girl describes how wonderful her life is because of how well she is cared for. On the flip side, the commercial takes a darker turn when the young girl starts to describe how miserable, overworked and tired she knows her father is.
The touching commercial is a heartfelt tribute to parents around the world who make sacrifices for their kids every day. In order to ensure that more kids are able to have bright futures, MetLife is promoting a #DreamForMyChild contest so that for a lucky few parents, this wish will come true.
The touching commercial is a heartfelt tribute to parents around the world who make sacrifices for their kids every day. In order to ensure that more kids are able to have bright futures, MetLife is promoting a #DreamForMyChild contest so that for a lucky few parents, this wish will come true.
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