Created by Vancouver-based Wallop Film, this heartwarming advertisement for Claremont, California takes on the aesthetic of a Wes Anderson film in order to sell its charm. The town of 35,000 people resides in the greater Los Angeles area and has a population that is mostly students.
The quaint spot is made even more accessible thanks to the story it paints, of first loves blossoming and quirky individuals going about their business. The town's sweet spots such as lines of antique stores and picturesque parks perfect for picnics are highlighted by the enchanting characters that are depicted.
Wallop Film is a creative agency that specializes in luxury branding for hotels and restaurants. Their use of story-telling marketing in this case goes a long way in terms of marketing the accessibility of the town and all of its positive attributes.