Raw wood skateboards, collapsible bicycles and healthy post-workout drinks are just some of these March 2015 sports trends. The growing health concerns of professional athletes have influenced health and vitamin brands to become more conscious of their ingredients. From protein shakes to supplements, retailers are becoming aware of harmful side effects and are aiming to put an end to the harmful habits of many gym goers.
When examining running and cycling gear, sportswear companies are focusing on both fashion and function when it comes to their designs. This means that performance is no longer the sole priority of athletic brands and that style is becoming increasingly important for the health-conscious consumer.
Furthermore, customizable golf shoes, folding bicycles and phone-synced skipping ropes are making active hobbies more convenient for individuals of different fitness levels. Marketers are embracing the idea of fitness at any age and are inspiring audiences to get active with the help of senior swimmer commercials, winter running initiatives and realistic athletic ads that encourage one to be strong rather than skinny.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
