With so many fitness tracker sports watches on the market, it's only a matter of time before more products, like this hi-tech shuttlecock, start to crop up. A smartwatch can certainly gather a great deal of data about a person's physical activity, but this doodad sweeps in with added dimension.
Designed by Liang Xiongjian, Cai Junkai and Zhang Liyun, the Cokick is a contemporary interpretation of badminton equipment, made to be played with like a hacky sack. As one or several people kick it about, the device records the force at which it's struck and calculates the energy expenditure of the users. The hi-tech shuttlecock's stats get sent to a phone app, enabling players from everywhere to track their scores and calories burnt, and to share their ratings with their friends.
What's Driving This Trend
- Fitness Tracker Sports Equipment
- The integration of technology into sports equipment allows users to track their physical activity and performance in real-time.
- Data-driven Sports Analytics
- Collecting and analyzing data from sports activities opens up opportunities to gain insights and improve performance through personalized training.
- Social Sharing of Fitness Achievements
- The ability to share fitness and activity data with friends and compete digitally fosters motivation and social engagement.
Who This Affects Most
- Sports Equipment Manufacturing
- The application of technology in sports equipment manufacturing presents opportunities to create innovative, data-driven products.
- Fitness Tracking App Development
- Developing mobile applications that integrate real-time tracking and analysis of physical activity can cater to the growing demand for fitness monitoring.
- Sports and Fitness Social Media Platforms
- Creating platforms that allow users to share their fitness achievements and connect with like-minded individuals can tap into the growing fitness social networking market.
