The Fabletics Spring 2015 collection shows that motivation to get or stay fit often starts with a good outfit. By investing in chic activewear such as the pieces offered by Fabletics, a company launched by Kate Hudson and JustFab in 2013, women will want to show them off. What better place than the gym?
In this particular collection, the Fabletics pieces concentrate on bright and bold colors perfect for the upcoming spring season. From pale pinks and rich blues to flattering patterns and comfortable fits, the Fabletics collection could easily be worn out of the gym as well. By fusing fashion and fitness with affordable prices, Fabletics is helping to change the way women shop for activewear. When people visit the Fabletics website, they are greeted with a quick questionnaire so that they are presented with pieces tailored to their needs.
Key Themes Behind This Trend
- Fashionable Activewear
- Opportunity for disruptive innovation in activewear that combines fashion and fitness to motivate people to invest and feel good in what they wear.
- Customized Activewear
- Opportunity for disruptive innovation in activewear that personalizes the shopping experience by offering customized pieces tailored to individual needs.
- Multifunctional Activewear
- Opportunity for disruptive innovation in activewear that offers versatile pieces suitable for both fitness and casual wear, and can be worn out of the gym as well.
Where This Applies
- Fashion Industry
- Opportunity for disruptive innovation by fashion industry to get into activewear space and offer fashionable activewear that motivates people to invest and feel good in what they wear.
- E-commerce Industry
- Opportunity for disruptive innovation by e-commerce industry to personalize the shopping experience and offer customized activewear that fits individuals needs.
- Fitness Industry
- Opportunity for disruptive innovation by fitness industry to diversify the offerings and offer multifunctional activewear that is suitable for both fitness and casual wear, and can be worn out of the gym as well.
