The KYRIE 1 Cereal is part of a trio of shoes making up the Nike Snack Attack Pack, a collection designed exclusively for younger players. The collection -- which also includes the KD 7 PB&J and the LEBRON 12 -- is inspired by the favorite childhood snacks of NBA superstars Kyrie Irving, Kevin Durant and LeBron James.
Cereal was Irving's favorite snack growing up. "I'm so proud of the KYRIE 1 shoe and it's really cool to have a version of it for young basketball players that celebrates how much I love cereal in a fun way," Irving says.
The KYRIE 1 Cereal includes several of the high-performance features of the adult version but is customized to meet the specific demands of young and growing athletes.
This shoe is a great example of how sports products can be creatively marketed to youth.