Simin Qiu is a resourceful product designer based out of London who upcycles wood materials to create his collection of eco-friendly boxes. The 'End Grain' project uses cut-off waste from pine -- which is one of the most used resources for carpenters around the globe.
With pine in such high demand, its constant use has led to an excess of seemingly useless scraps. Making use of these handy leftovers, Qiu sees and exposes the beauty of their natural grain patterns in his products.
His goal is to eliminate waste with an approach known as "upcycling," giving value to the materials that would have otherwise been cast away. With precise cutting that allows light to enhance the patterns on his eco-friendly boxes, Qiu's End Grain project consists of a great number of original and useful items.