QSR turns to upscale ingredients to entice discerning consumers
Implications - Leveraging the knowledge that younger demographics are seeking aspirational lifestyles they can share on social streams, QSR is shifting towards a focus on quality, updating menus with the infusion of artisanal ingredients. Always on the lookout for new flavor experiences, Millennial Foodies in particular are drawn to revamped menus at familiar dining establishments, appreciating the feel-good notion of more upscale ingredients that have an authentic, homemade aesthetic.
Workshop Question - What is the least social media-friendly aspect of your brand? How could you change that into something shareable?
Trend Themes
1. Artisanal Ingredients in QSR - QSRs are updating their menus to focus on quality with the infusion of artisanal ingredients to attract younger demographics seeking aspirational lifestyles
2. Chef-driven Ice Creameries - Artisanal ice cream companies are serving up creative flavor combinations using unexpected ingredients to create an elevated ice cream experience.
3. Old-school Eateries with a Modern Twist - Old-school establishments are updating their traditional family recipes using creative ingredients to come up with unique flavors which sets them apart.
Industry Implications
1. Fast Food - QSRs have a lot of potential for using artisanal ingredients in their menus to capture a new audiences.
2. Food Trucks - Modernizing traditional food trucks that reflect the quality of gourmet food offered can mesh well with the growing demand for high-quality and healthy foods among fast food restaurant patrons.
3. Restaurant & Hospitality - Artisanal ingredients and flavor combinations can be elevated even further by innovative and experimental ice cream and donut shops which can be a great addition to the hospitality industry.
