QSR turns to upscale ingredients to entice discerning consumers
Implications - Leveraging the knowledge that younger demographics are seeking aspirational lifestyles they can share on social streams, QSR is shifting towards a focus on quality, updating menus with the infusion of artisanal ingredients. Always on the lookout for new flavor experiences, Millennial Foodies in particular are drawn to revamped menus at familiar dining establishments, appreciating the feel-good notion of more upscale ingredients that have an authentic, homemade aesthetic.
Workshop Question - What is the least social media-friendly aspect of your brand? How could you change that into something shareable?