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Artisanal Eatery

QSR turns to upscale ingredients to entice discerning consumers

Implications - Leveraging the knowledge that younger demographics are seeking aspirational lifestyles they can share on social streams, QSR is shifting towards a focus on quality, updating menus with the infusion of artisanal ingredients. Always on the lookout for new flavor experiences, Millennial Foodies in particular are drawn to revamped menus at familiar dining establishments, appreciating the feel-good notion of more upscale ingredients that have an authentic, homemade aesthetic.
Workshop Question - What is the least social media-friendly aspect of your brand? How could you change that into something shareable?
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
148,944 Total Clicks
Date Range:
Nov 15 — Jan 17
Trending:
Warm
Consumer Insight Topics:

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