Category
Lifestyle
Assisted Choices
Trend cluster
Category
Artisanal
Eatery
QSR turns to upscale ingredients to entice discerning consumers.
3.9
Trend score
Trend
What is the Artisanal Eatery trend?
Artisanal Eatery: Leveraging the knowledge that younger demographics are seeking aspirational lifestyles they can share on social streams, QSR is shifting towards a focus on quality, updating menus with the infusion of artisanal ingredients. Always on the lookout for new flavor experiences, Millennial Foodies in particular are drawn to revamped menus at familiar dining establishments, appreciating the feel-good notion of more upscale ingredients that have an authentic, homemade aesthetic.
Trend themes
Themes within the Artisanal Eatery trend
Three behaviours holding the trend together01
Artisanal Ingredients in QSR
QSRs are updating their menus to focus on quality with the infusion of artisanal ingredients to attract younger demographics seeking aspirational lifestyles
02
Chef-Driven Ice Creameries
Artisanal ice cream companies are serving up creative flavor combinations using unexpected ingredients to create an elevated ice cream experience.
03
Old-School Eateries with a Modern Twist
Old-school establishments are updating their traditional family recipes using creative ingredients to come up with unique flavors which sets them apart.
Industry implications
What the Artisanal Eatery trend means for industry
Where the trend changes the playbookFor
Fast Food
QSRs have a lot of potential for using artisanal ingredients in their menus to capture a new audiences.
For
Food Trucks
Modernizing traditional food trucks that reflect the quality of gourmet food offered can mesh well with the growing demand for high-quality and healthy foods among fast food restaurant patrons.
For
Restaurant & Hospitality
Artisanal ingredients and flavor combinations can be elevated even further by innovative and experimental ice cream and donut shops which can be a great addition to the hospitality industry.
Workshop question
What is the least social media-friendly aspect of your brand? How could you change that into something shareable?
Trend signals
Trend signals for Artisanal Eatery
Trend score 3.9 out of 10, from popularity 55%, activity 54%, freshness 8%.
Popularity55%
Activity54%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Artisanal Eatery trend
5 featured examples from Nov 10, 2015 to Dec 19, 2016CategoryLifestyle
Chef-Driven Ice Creameries
'Salt & Straw' Brings Artisanal Ice Cream to Los Angeles
The ice cream industry can enhance their offerings with innovative and artisanal flavors.
CategoryLifestyle
Artisanal Hot Dog Stands
arquimaña Modernized Traditional Hot Dog Stands for More Efficiency
Disruptive innovation opportunity: Introduce innovative concepts and flavors to the growing food truck industry.
CategoryLifestyle
Old-School Donut Shops
Chicago's 'Firecakes Donuts' Serves Up Delicious Donuts for Takeout
Exploring new flavor combinations and artisanal techniques in the donut industry.
CategoryLifestyle
Artisanal-Style Fast Food
DQ Created the New Line of Food DQ Bakes for Its 75th Anniversary
Disruptive innovation opportunity: Fast food chains can differentiate themselves by offering unique and artisanal-style food options.
CategoryLifestyle
Artisanal Funnel Cake Menus
FunnelDelicious Offers Indulgent and Healthy Dessert Options
Restaurants can capitalize on the popularity of artisanal dessert menus to attract customers.
