Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Cultural
Vacation
Family travel sees a child-centric shift towards educational tourism.
3.5
Trend score
Trend
What is the Cultural Vacation trend?
Cultural Vacation: One of the most culturally diverse and accepting demographics, Millennial parents seek to make cultural education more accessible for their children by immersing them in the languages, practices and histories of the places they visit. A shift away from trying to simply preoccupy children while traveling abroad, parents are looking to make family trips more immersive and instructive by getting youngsters involved in local cultures as much as possible.
Trend themes
Themes within the Cultural Vacation trend
Three behaviours holding the trend together01
Educational Tourism
Opportunities to develop immersive educational engagement initiatives for children during travel, offering families a wider variety of enriching cultural activities.
02
Kid-centric Subscription Services
Increased demand for tailored travel resources makes way for subscription services catered to children and families.
03
AR Integration in Tourism
Incorporating augmented reality into tourism initiatives, exhibitions, and information centers provides a new, fun and interactive way for families to experience new places and learn about the world around them.
Industry implications
What the Cultural Vacation trend means for industry
Where the trend changes the playbookFor
Tourism and Travel
Incorporate innovative and educational packages for families traveling together, offering these customers a more unique and immersive experience.
For
Children's Educational Resources
The travel industry presents an opportunity for educational companies to develop innovative programs designed to engage and educate children in fun and interactive ways.
For
Augmented Reality and Mobile App Development
The emerging possibilities of augmented reality in tourism offer developers a significant opportunity to develop new applications and experiences to explore the world and its people.
Workshop question
How can you support modern parents' desire to raise more worldly, globally-minded children?
Trend signals
Trend signals for Cultural Vacation
Trend score 3.5 out of 10, from popularity 49%, activity 48%, freshness 8%.
Popularity49%
Activity48%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Cultural Vacation trend
6 featured examples from Mar 12, 2015 to Jul 22, 2017CategoryLife-Stages
Interactive Education Maps
The Learn & Climb Push-to-Talk Kids World Map is Interactive
Disruptive innovation opportunity: Develop innovative edtech solutions that cater to the specific needs of young learners and promote interactive and engaging learning experiences.
CategoryWorld
Family-Specific Hotel Suites
The Holiday Inn KidSuites Make Family Travel More Comfortable
The hospitality industry can explore the opportunity of developing more specialty hotel suites to cater to specific guest preferences and enhance the overall guest experience.
CategoryLife-Stages
Kid-Friendly City Guides
ZigZag's City Guide for Kids Comes in a Fun and Educational Kit
Opportunity for travel companies to develop unique travel experiences and products specifically designed for children.
CategoryTech
AR Travel Distractions
'Around the World with Mr. Adventure' Keeps Kids Occupied During Layovers
The gaming industry can explore partnerships with airports and other businesses to create more AR-based travel games for kids.
CategoryLife-Stages
Kiddie Voyager Kits
A Little Passports Subscription Takes Kids on a New Adventure Each Month
Disruptive innovation opportunity: Revolutionize the way children learn through subscription-based educational platforms that offer engaging and interactive content.
CategoryTech
AR Forestry Apps
The 'Gruffalo Spotter' is a Family-Friendly App for Forestry Tourism
The use of augmented reality apps in forestry tourism, like the 'Gruffalo Spotter', can enhance visitor engagement and attract more tourists to forest areas.
