Branded Ice-Breaker

Brands step in to aid new college students in real-life socialization

Implications - One of the most difficult things about post-secondary education in North America is the social component, especially for a generation who does most of their socialization online. Brands are stepping in to help break the ice for new students with events that present networking opportunities. This positions the brand as helpful and insightful, as campaigns of this nature shine a light on a less-discussed difficulty.
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
292,443 Total Clicks
Sep 16 - Jan 17
This Year and Warm
MarketingLife-Stages
Featured Examples
Collegiate Ball Pits - Kijiji Launched a Ball Pit for Adults at Toronto Frosh Week
SCORE 8.2
This Year and Hot 4,102 Clicks Pub: Sep 9, 16
Collegiate Ball Pits
Kijiji Launched a Ball Pit for Adults at Toronto Frosh Week
Students across Toronto, Canada joining in on the events of Frosh Week were invited to jump into a colorful ball pit for adults provided by Kijiji. Inside the ball pits, students across five... [More]
Freshman Marketing Events - CollegeFest 2016 Took Place at Fenway Park for Local Students
SCORE 5.3
This Year and Warm 585 Clicks Pub: Jan 9, 17
Freshman Marketing Events
CollegeFest 2016 Took Place at Fenway Park for Local Students
CollegeFest 2016 was held at Fenway Park in Boston and focused on being one of the premier marketing events for local college students to come out for. Featuring live music and lots of giveaways,... [More]
Lingerie Brand Campus Representatives - The PINK Campus Reps Promote Victoria's Secret at Colleges
SCORE 4.5
This Year and Average 863 Clicks Pub: Sep 7, 16
Lingerie Brand Campus Representatives
The PINK Campus Reps Promote Victoria's Secret at Colleges
In an effort to reach a younger demographic, global lingerie brand Victoria’s Secret trains PINK Campus Reps to promote the brand on college campuses. The program is designed as an extension... [More]
College Town Tailgate Parties - The Bud Light Down South Tailgate Tour Takes Live Music to Colleges
SCORE 4
This Year and Mild 362 Clicks Pub: Jan 11, 17
College Town Tailgate Parties
The Bud Light Down South Tailgate Tour Takes Live Music to Colleges
The Bud Light ‘Down South Tailgate Tour’ was a roving country music concert dedicated to celebrating the South’s favorite day: Saturday. The Bud Light-sponsored concert and brand... [More]
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