Samsung's 'The Night Before' Simulates a Sleigh Ride with Santa
Laura McQuarrie — December 22, 2016 — Marketing
References: samsungvr & creativity-online
There are plenty of Christmas movies that depict ordinary people getting the chance to ride in Santa's sleigh, and 'The Night Before' is a virtual reality experience from Samsung that gives the public the same opportunity.
From now until the New Year, those who visit Herald Square in New York City, The Grove in Los Angeles or Samsung 837 (the brand's flagship retail space in Manhattan) will have the chance to immerse themselves in a Christmastime adventure with Santa and his elves. In this story, Santa decides to take the sleigh on a cruise on Christmas Eve and accidentally ends up in outer space. In order to ensure that Christmas happens as it should, it's up to Santa's little helpers to get him and his reindeer back on track.
For those who can't make it out to experience the event in person, the 360-degree video is also available online through the Samsung VR site.
From now until the New Year, those who visit Herald Square in New York City, The Grove in Los Angeles or Samsung 837 (the brand's flagship retail space in Manhattan) will have the chance to immerse themselves in a Christmastime adventure with Santa and his elves. In this story, Santa decides to take the sleigh on a cruise on Christmas Eve and accidentally ends up in outer space. In order to ensure that Christmas happens as it should, it's up to Santa's little helpers to get him and his reindeer back on track.
For those who can't make it out to experience the event in person, the 360-degree video is also available online through the Samsung VR site.
Trend Themes
1. Virtual Reality Experiences - As virtual reality becomes more mainstream, there is an opportunity for companies to create immersive experiences for events and brand activations.
2. Holiday-themed VR - Offering holiday-themed virtual reality experiences can capitalize on the seasonal excitement and generate interest in a brand or product.
3. 360-degree Video - Producing 360-degree video content can offer an accessible alternative for those who cannot attend in-person events and allow for wider distribution of immersive experiences.
Industry Implications
1. Retail - Retailers can use VR experiences to draw customers in and provide entertainment and unique brand experiences.
2. Event Planning - Event planning companies can create bespoke VR experiences for corporate and private events to offer customizable and innovative event entertainment.
3. Tourism - Tourist destinations can use virtual reality experiences to offer previews and immersive tours of landmarks and attractions to generate interest and bookings.
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