McDonald's 'Just for You' campaign is designed to show consumers what the new McDonald's dining experience is like, and the restaurant has taken advantage of the perfect media for such an endeavor: VR. Part of the 'Just for You' campaign includes a 360-degree video that takes viewers through a trip to a modern McDonald's restaurant.
McDonald's has been making a concerted effort to make its restaurants more pleasant and user-friendly through the use of technology. The 'Just for You' 360-degree video emphasizes some of those technological features, showing off the QSR's new touchscreen kiosks that can be used to make orders as well as the ability to pay for meals with Apple or Android Pay. Further, the restaurant in the video has table service, a new feature that will be rolled out at franchises across the US in the coming months.