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18 Branded App Innovations

From Foundation-Matching Apps to Fast Food Delivery App Collaborations

— July 13, 2017 — Tech
With brands increasingly understanding the broad reach that apps are able to give them in engaging consumers and their customer base, branded app innovations are on the rise.

The bareMinerals brand is seeking to help consumers with a problem that countless makeup wearers have come across – matching foundation to skin tones. It recently released the bareMinerals app, which allows consumers to get custom-blended shades that the app determines via scanning the user's face at five different points. The user of the app can then purchase their own personalized shade of bareMineral's Made-2-Fit Fresh Faced Foundation.

McDonald's recently partnered with the UberEATS app to launch its own delivery service. The fast food brand now features some of its most popular menu items on the UberEATS app, ensuring that fast food lovers don't need to leave their homes in order to purchase the company's products.
7.5
Score
Popularity
Activity
Freshness
17
Sandwich-Sourcing Apps
Sandwich-Sourcing Apps
The 'McDonald's McRib Finder' Helps Consumers Locate the Sandwich
<
16
Mixed Reality Recruitment Apps
Mixed Reality Recruitment Apps
Jaguar Land Rover is Using the Gorillaz App to Recruit Engineers
<
15
Athletic Health Apps
Athletic Health Apps
Adidas' 'ALL DAY' Provides Daily Challenges for Mind and Body Health
<
14
Real-Time Translation Apps
Real-Time Translation Apps
Hostelworld's App Now Includes a 'Speak the World' Feature
<
13
Ice Cream Delivery Services
Ice Cream Delivery Services
Baskin-Robbins Will Now Deliver Through a Service Called DoorDash
<
12
VR British Broadcaster Apps
VR British Broadcaster Apps
The BBC Taster VR App is a Repository for the Broadcaster's VR Content
<
11
Food Recognition Apps
Food Recognition Apps
The Pinterest Lens Feature Recognizes Dishes and Offers Up Recipes
<
10
Premium Department Store Apps
Premium Department Store Apps
The Rustan's FSP App Lets Users Earn Points for Scanning Merchandise
<
9
Eyebrow Loyalty Apps
Eyebrow Loyalty Apps
Wow Brows Lets Users Collect Loyalty Points When Getting Their Brows Done
<
8
Prescription-Testing Apps
Prescription-Testing Apps
Warby Parker's 'Prescription Check' Lets Users Check Their Eyes at Home
<
7
On-Demand Fast Food Deliveries
On-Demand Fast Food Deliveries
UberEATS is Now Offering a McDonald's Delivery Service
<
6
Foundation Matchmaking Apps
Foundation Matchmaking Apps
bareMinerals Created a Useful App That Takes Out Some of the Guesswork
<
5
Social Media Color Palettes
Social Media Color Palettes
The Colorkuler Color Palette Tool Analyzes Your Instagram Aesthetic
<
4
Fried Chicken Smartphones
Fried Chicken Smartphones
Huawei's Kentucky Fried Chicken Phone Comes with Branded Apps
<
3
AR Shopping Apps
AR Shopping Apps
Fashion Retailer YOOX Now Lets Users Try On Accessories with the Lumyer App
<
2
Co-Working Wellness Apps
Co-Working Wellness Apps
Office Rental Space Provider WeWork Launched a Fitness-Focused App
<
1
AR Furniture Apps
AR Furniture Apps
IKEA and Apple are Introducing New Tools for Previewing Home Decor Items
<