Image recognition is one of the most sought after app features of the past few months, and Pinterest is joining in with its new features for Pinterest Lens. The app will now offer food recognition, registering everything from individual ingredients to complete dishes and giving users a breakdown of all the information they might need with regard to their prandial fare.
Part of the appeal of Pinterest is in ogling other users' creations. As with social media more generally, Pinterest has helped to engender foodie-ism by plying its users with expertly lensed dishes. Rather than making haphazard attempts without any direction, the platform is using Pinterest Lens to give its users a leg up. Through the new food recognition feature, users can photograph an ingredient and receive recipes that include it, and those recipes can be narrowed down to filter for dietary preferences or needs.