Gorillaz were one of the most unique bands of the early 2000s thanks to their ephemeral personae, and Jaguar Land Rover is making use of the band's renewed cachet with an equally inventive mixed reality recruitment process. Employing Gorillaz's newly released mixed reality app (part of the promotional campaign for the band's latest, long-awaited album,) Jaguar Land Rover will be recruiting more than 1,000 electronic and software engineers based on the results from competing in branded challenges.
The recruitment game in the Gorillaz app is a code-breaking game that tests engineers' ability to think fast and solve problems efficiently. To be sure, knocking the Gorillaz app challenges out of the park won't be enough to secure employment on its own. Rather, users who excel at the challenges in the mixed reality recruitment app will be fast-tracked through the recruitment process.