The 'McDonald's McRib Finder' Helps Consumers Locate the Sandwich

 - Nov 16, 2016
References: & brandeating
This fall, the McDonald's McRib is making a return to select McDonald's locations and the fast food chain is making it easier than ever for people to get their hands on the cult favorite sandwich with the 'McDonald's McRib Finder' app.

With the iOS app, consumers are able to save themselves time by instantly locating the nearest place to pick up the sandwich and share directions with friends via Messages. To add flavor to conversations, the app also offers a variety of stickers that can be used when chatting with fellow McDonald's McRib fans.

Rather than making this a feature of its official app, this standalone application specifically appeals to diehard McRib lovers who will make full use of the sandwich-finding tool.