Elegant all-natural anti-aging accommodates older Gen X and Boomers
Implications - Though typically marketed as niche, naturalistic skincare has crossed over into new, more elegant territory. This is a result of shifting from a Millennial focus, to one based in anti-aging and preservation. This convergence of naturalism and elegance appeals to ex-hippie consumers with disposable income.
Workshop Question - What are some ways in which your brand caouls leveraged naturality for a more competitive product offering?
Trend Themes
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Anti-aging Naturalistic Skincare — Naturalistic skincare trends have shifted from a Millennial focus to one based in anti-aging and preservation, appealing to ex-hippie consumers with disposable income.
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Multipurpose Anti-aging Cosmetics — Consumers are seeking out multipurpose cosmetics that offer more value and anti-aging properties like sunscreens and anti-aging lipsticks.
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All-natural Anti-aging Ingredients — Anti-Aging Botanical Oils, Wrinkle-Reducing Cleansers, Firming Eye Creams and Marine Collagen Serums with natural ingredients are in high demand as a preventative measure or to enhance the skin for those with age-related skin problems.
Industry Implications
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Skincare Industry — The skincare industry can take advantage of the naturalistic shift towards anti-aging and preservation with multipurpose cosmetics and natural ingredients for mature skin.
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Beauty Industry — The beauty industry can target ex-hippie consumers with disposable income who are interested in naturalistic and elegant anti-aging products.
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Cosmetics Industry — The cosmetics industry can create all-natural anti-aging products like Wrinkle-Reducing Cleansers and Marine Collagen Serums to meet the demand for more natural and preventative measures.
