Category
Lifestyle
Assisted Choices
Trend cluster
Category
Naturalistic
Elegance
Elegant all-natural anti-aging accommodates older Gen X and Boomers.
3.7
Trend score
Trend
What is the Naturalistic Elegance trend?
Naturalistic Elegance: Though typically marketed as niche, naturalistic skincare has crossed over into new, more elegant territory. This is a result of shifting from a Millennial focus, to one based in anti-aging and preservation. This convergence of naturalism and elegance appeals to ex-hippie consumers with disposable income.
Trend themes
Themes within the Naturalistic Elegance trend
Three behaviours holding the trend together01
Anti-Aging Naturalistic Skincare
Naturalistic skincare trends have shifted from a Millennial focus to one based in anti-aging and preservation, appealing to ex-hippie consumers with disposable income.
02
Multipurpose Anti-Aging Cosmetics
Consumers are seeking out multipurpose cosmetics that offer more value and anti-aging properties like sunscreens and anti-aging lipsticks.
03
All-Natural Anti-Aging Ingredients
Anti-Aging Botanical Oils, Wrinkle-Reducing Cleansers, Firming Eye Creams and Marine Collagen Serums with natural ingredients are in high demand as a preventative measure or to enhance the skin for those with age-related skin problems.
Industry implications
What the Naturalistic Elegance trend means for industry
Where the trend changes the playbookFor
Skincare Industry
The skincare industry can take advantage of the naturalistic shift towards anti-aging and preservation with multipurpose cosmetics and natural ingredients for mature skin.
For
Beauty Industry
The beauty industry can target ex-hippie consumers with disposable income who are interested in naturalistic and elegant anti-aging products.
For
Cosmetics Industry
The cosmetics industry can create all-natural anti-aging products like Wrinkle-Reducing Cleansers and Marine Collagen Serums to meet the demand for more natural and preventative measures.
Workshop question
What are some ways in which your brand caouls leveraged naturality for a more competitive product offering?
Trend signals
Trend signals for Naturalistic Elegance
Trend score 3.7 out of 10, from popularity 58%, activity 44%, freshness 8%.
Popularity58%
Activity44%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha (not a primary audience)
- Gen Z (not a primary audience)
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Naturalistic Elegance trend
5 featured examples from Nov 30, 2016 to Oct 28, 2017CategoryLifestyle
Anti-Aging Botanical Oils
One Love Organics Offers a Serum That Claims to Preserve Youth
The cosmetics industry can develop anti-aging products using natural and botanical ingredients to cater to the growing demand for natural skincare solutions.
CategoryFashion
Fruit-Based Preserving Lipsticks
100% Pure's Anti-Aging Lipstick uses Pomegranate Antioxidants
Opportunity for cosmetic companies to develop and market multipurpose products that combine different benefits, such as anti-aging and moisturizing.
CategoryLife-Stages
Wrinkle-Reducing Cleansers
Wei Beauty's Anti-Aging Cleanser Boasts Antioxidant-Rich Honey
The skincare industry can capitalize on the trend towards incorporating antioxidant-rich ingredients and traditional Chinese medicine remedies in their products, as well as the de…
CategoryFashion
Marine Collagen Serums
Eminence's Marine Flower Peptide Serum Features Multiple Algae Extracts
The skincare industry can explore the development of marine collagen serums and incorporate botanical peptides and algae extracts to target signs of aging and improve skin quality.
CategoryFashion
Firming Eye Creams
Herborist's Revitalizing Firming Eye Cream Helps to Firm Up the Skin
The beauty and skincare industry can capitalize on the demand for anti-aging products and natural ingredients, particularly for addressing eye care concerns.
