High-Tech Reboot

Classic toys get a high-tech update to appeal parents' nostalgia

Implications - Toy brands are updating classic toys with high-tech features like VR integration and connectivity. Tapping into existing fan bases, and giving Millennial and Gen X parents to share their beloved toys from their childhood with their own children, this shift is a "best of both worlds" convergence of the past and the future.
SCORE 7.2
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Activity
Freshness
Megatrends
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52,396 Total Clicks
Feb 16 - Jan 17
This Year and Warm
MarketingToysYouthBrandingLife-Stages
Featured Examples
AI-Assisted Racing Toys - 'Hot Wheels AI' is a Modernized Version of the Classic Race Car Toys
SCORE 7.9
This Year and Hot 1,854 Clicks Pub: Sep 6, 16
AI-Assisted Racing Toys
'Hot Wheels AI' is a Modernized Version of the Classic Race Car Toys
The ‘Hot Wheels AI’ Intelligent Race System is Hot Wheels’ attempt to bring their classic toys up to speed with an increasingly video game-dependent young generation. With video... [More]
Bright Eyed Teddy Bears - The Classic Teddy Ruxpin Stuffy is Getting a Modern Update
SCORE 8
This Year and Hot 2,671 Clicks Pub: Oct 3, 16
Bright Eyed Teddy Bears
The Classic Teddy Ruxpin Stuffy is Getting a Modern Update
Back in the 80s, the Teddy Ruxpin stuffed animal was on the cutting edge of animatronics, featuring blinking eyes and a mouth that moved in sync with its programmed phrases. Though technology has... [More]
DIY Building Block Drones - The Kitables DIY Mini LEGO Drone Kit Comes with All Necessary Components
SCORE 6.6
This Year and Warm 467 Clicks Pub: Jan 20, 17
DIY Building Block Drones
The Kitables DIY Mini LEGO Drone Kit Comes with All Necessary Components
The Kitables DIY Mini LEGO Drone Kit is a new way to create a drone without having to purchase a readymade variety. The DIY drone is miniature in size and features a quad-copter design that is... [More]
Smart-Connected Dollhouses - The 'Hello Barbie Dreamhouse' Features Wi-Fi and Voice Recognition
SCORE 4
Average 971 Clicks Pub: Feb 18, 16
Smart-Connected Dollhouses
The 'Hello Barbie Dreamhouse' Features Wi-Fi and Voice Recognition
During the 2016 International Toy Fair in New York City, Mattel unveiled the Hello Barbie Dreamhouse. This high-tech dollhouse comes fully equipped with new high-tech features such as voice... [More]
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