Classic toys get a high-tech update to appeal parents' nostalgia
Implications - Toy brands are updating classic toys with high-tech features like VR integration and connectivity. Tapping into existing fan bases, and giving Millennial and Gen X parents to share their beloved toys from their childhood with their own children, this shift is a "best of both worlds" convergence of the past and the future.
Workshop Question - What demographics have influence over your consumer group and how can you acknowledge those peripheral demographics in your messaging?
Trend Themes
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High-tech Toys — Toy brands are updating classic toys with high-tech features like VR integration and connectivity.
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AI-assisted Play — Hot Wheels AI brings classic toys up to speed with an increasingly video game-dependent young generation by creating a digitized racing game.
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DIY Maker Culture — Maker culture has exploded in recent years, giving rise to products like the Kitables DIY Mini LEGO Drone Kit that allow people to create their own products rather than purchasing outright
Industry Implications
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Toys & Games — The integration of higher technologies and AI is a novel selling point for toy makers dealing with a increasingly technology-friendly market.
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Consumer Electronics — Convergence of classic toys and consumer electronics presents opportunities for companies to tap into nostalgia and bring in added revenue.
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Maker Movement — The DIY trend is creating a sub-industry of products that cater to people who want to create their own projects and products.
4 Featured, 36 Examples:
119,524 Total Clicks
Date Range:
Feb 16 — Jan 17
Trending:
Warm
Consumer Insight Topics:
